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Logo Critique please :)

post #1 of 32
1/6/13 at 2:35pm
Thread Starter 

Hi all

 

I am just about to open up shop within the next month or so, all being well

 

I am going to be selling your basic home made style cakes, such as Muffins, Chocolate brownies, carrot cakes, cookies, sandwhiches and a little retail farm shop side too.

 

Its all happening nbow finally after 6 monhs of planning permission, etc etc, so I am working with a logo designer at the moment and have him the specs of our proposed idea, but I wanted some professional and unbiased opinions and I often come to this site, just to browse but never signed up :)

 

Can I ask your opinion on this as a logo, be as harsh as you want (ignore the black backgorund thats just to make logo stand out, but will be cropped)

 

[IMG]http://img.photobucket.com/albums/v140/markfj/mid_zps54a4a424.jpg[/IMG]

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post #2 of 32
1/6/13 at 2:47pm

Sorry but it is not showing up

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post #3 of 32
1/6/13 at 2:49pm

is it like your avatar?? the link didn't work

 

if it is your avatar picture then i think the size of the sign should be larger than the gingerbread man

 

but it like it i think it's really cute and i wish the best of the best in all aspects

 

and less worry and concern that normally accompanies such endeavors

 

very cool!!!

 
 

 

 

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post #4 of 32
1/6/13 at 2:51pm

 
 

 

 

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post #5 of 32
1/6/13 at 2:51pm
Thread Starter 

Thankd gus for even having a look, sorry the link didnt work, it wouldnt allow me to enter a pic, Ill try here, but yes it its the logo in my avatar which I think you can click on to make larger :)

 

700

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post #6 of 32
1/6/13 at 2:54pm
Thread Starter 

Thanks for that :)

 

I dont know why I think its my rubbish PC that wouldnt allow me to post it properly!

 

Thanks for the feedback, we were looking for something a little different but not unprofessional, hoping we hav found it, but just wanted more unbiased opinions :)

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post #7 of 32
1/6/13 at 2:57pm

gingerbread typically is though of as a christmas cookie too

 

i think you could work around that by avoiding green & red--maybe go with raisin buttons

 
 

 

 

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post #8 of 32
1/6/13 at 3:06pm

Just being honest here:

 

I, too, find the gingerbread man to be seasonal--and I just keep seeing Gingy from the "Puss 'n Boots" movies--cute, but not necessarily a great pairing.

 

I think it's a bit "juvenile", too, and not "upscale". Again, a personal preference, but I don't know anything about your target market.

 

Rae

I love you, but your emergency is not my crisis!

They say that a little knowledge is a dangerous thing, but it is not one half so bad as a lot of ignorance.--Terry Pratchett (b.194
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I love you, but your emergency is not my crisis!

They say that a little knowledge is a dangerous thing, but it is not one half so bad as a lot of ignorance.--Terry Pratchett (b.194
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post #9 of 32
1/6/13 at 3:07pm
Thread Starter 

Thanks for that

 

I should explain I guess:

 

Our premesis is located opposite a primary school, we wanted a logo that was also a character that would firsltly appear friendly and appeal to children and also something that could be used for merchandise in the future, such as shirts, mughs etc.. it is just and idea though

 

The red is part of the shops colours/unfirom which were red and black so we though perhaps the logo should incorporate red too?

 

I didnt actually put the connection between a gingerbread man and xmas either to be honest :) I am actually a chef, so making gingerbread men isnt normally on my to do list so must have missed it being seasonal :)

 

Thank you for your feedback

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post #10 of 32
1/6/13 at 3:22pm

I can certainly see wanting to appeal to the kids ("Oh, Mommy, can we go in there and get a cookie?), as they may be the original motivators for a purchase. 

 

It might be worthwhile creating a proprietary/trademarked/copyrighted character logo--"FJ"--in your business colors that as it gets know, people would associate ONLY with your business.  The gingerbread man doesn't really do that, even if you name him "FJ" because it's such a time-worn image.

 

Simple thoughts might be a cookie with the chocolate chips spelling out "FJ", a cupcake with features wearing an "FJ" t-shirt, 2  F & J shaped cookies.....

 

Rae

I love you, but your emergency is not my crisis!

They say that a little knowledge is a dangerous thing, but it is not one half so bad as a lot of ignorance.--Terry Pratchett (b.194
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I love you, but your emergency is not my crisis!

They say that a little knowledge is a dangerous thing, but it is not one half so bad as a lot of ignorance.--Terry Pratchett (b.194
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post #11 of 32
1/6/13 at 6:05pm
Since you said primary school, should we assume you are in the UK? For other posters, gingerbread men are not a seasonal item in the UK like they are in the US, just wanted to clarify that for everyone!
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post #12 of 32
1/6/13 at 6:17pm
Thread Starter 

That's a good observation

 

Yes we are in the UK, perhaps I should have mentioned that. Im not sure, as im a chef, I was looking to have a shop that sells good almost restaurant quality desserts/cakes but without the price tag and to take away instead of sit down.

 

I guess my main concern, if it is a concern is nopt sure if a Gingerbread man will deflect people from our target audience, but then we are trying to show we are family based too and we are based in a smallish village so trying to have something for everyone, my idea of a gingerbread man was to hopefully show this, but i appreciated the advice given so far and anyone else that happens to comment

 

Thanks again

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post #13 of 32
1/6/13 at 6:28pm
I'm British but I live in the US, it's amazing how some little things can be so different!

I think your logo does hit the family market, but it doesn't scream elegant, restaurant quality indulgence. I don't know how the market is in your area to know whether there are people who would buy those treats, but who wouldn't normally have reason to stop in to a bakery targeted at families.
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post #14 of 32
1/6/13 at 6:42pm
Thread Starter 

Thanks for your input :)

 

It's great to hear your opinion. I was a little worried about perhaps not being an Upmarket enough logo, but I do agree perhaps people will come in regardless if theres something nice to eat.

 

I beleive from what's been said, theres a variety of people in the village, from the elderly, to young children at the school and presumablymiddle aged parents, also being on the main road its a thoroughfare for alot of people including cyclists...

 

Thanks for your feedback

 

Mark

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post #15 of 32
1/6/13 at 6:53pm
Quote:
Originally Posted by markfj View Post

I was looking to have a shop that sells good almost restaurant quality desserts/cakes but without the price tag and to take away instead of sit down.
So are you targeting customers looking more for quality or value?

It's not entirely clear who your target market will be, from your product assortment you seem to be all over the map.
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