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Logo Critique please :) - Page 2

post #16 of 32
1/6/13 at 7:12pm
Thread Starter 
That's a fair comment, and I agree.

Well what we are trying to acheive is ofcourse value for money but a good product, I know things are different in US based on my recent holiday there. But over here, at least where I live there lots of places that call themselves "bakeries" or patisseries that buy their stock elsewhere and don't even cook on site

We are going to bake on site and hope to offer quality products aimed at almost anyone, there will be cheaper things for children/peole willing to spend less, but also big cakes priced higher

We will see when we get in the shop who comes in and what sells and we adjust accordingly, all being well
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post #17 of 32
1/6/13 at 8:34pm
Quote:
Originally Posted by BlakesCakes View Post

Just being honest here:

I, too, find the gingerbread man to be seasonal--and I just keep seeing Gingy from the "Puss 'n Boots" movies--cute, but not necessarily a great pairing.

I think it's a bit "juvenile", too, and not "upscale". Again, a personal preference, but I don't know anything about your target market.

Rae

This. Personally, I don't like it. It just looks off and I can't put my finger on it.
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post #18 of 32
1/6/13 at 9:05pm
The Gingerbread man is cute but I cant hep but think of christmas. You say that are in the UK so christmas isnt a problem but I still think the gingerbread man witb red white and green look seasonal . You say the red is in the uniform so have the gingerbread man red and white...maybe dark brown for the bottoms ....just a thought
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post #19 of 32
1/6/13 at 10:32pm
Mark I think the cultures are so different on this, that you can't really ask for advice from US based bakers who don't have any idea what a UK village bakery would look like, the fact that the gingerbread man keeps being raised as Christmas related just proves that in my mind.

I think that if you wanted to keep the gingerbread man, it could be refined to perhaps have broader appeal while still hitting your target market. And I'd use a plainer, more professional font.
Cheap bakers get cheap clients.
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Cheap bakers get cheap clients.
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post #20 of 32
1/7/13 at 3:12am
Quote:
Originally Posted by kikiandkyle View Post

Mark I think the cultures are so different on this, that you can't really ask for advice from US based bakers who don't have any idea what a UK village bakery would look like, the fact that the gingerbread man keeps being raised as Christmas related just proves that in my mind.
I think that if you wanted to keep the gingerbread man, it could be refined to perhaps have broader appeal while still hitting your target market. And I'd use a plainer, more professional font.

^^ This.

 

I like the logo for a cookie place for children or a family spot. For a broader, more sophisticated market you might want to change your font and graphics to something fancier.

 

If you decide to go with this, please make the gingerbread man smile. Right now he looks kinds stunned (or maybe even stoned) and a bit scary.

 

EDIT: Maybe you could ask the UK folks in this thread: http://cakecentral.com/t/622656/a-thread-for-all-uk-bakers


Edited by vgcea - 1/7/13 at 3:43am
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post #21 of 32
1/7/13 at 6:04am

Hi :) I am UK based and I cant see what all the fuss is about lol it looks great.. ok maybe make him / her smile but the logo is stirght to the point. I hope your new company works well :) 

 

Ang

x

My friends say I am ''cake crazy'' I say that's normal ;)

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My friends say I am ''cake crazy'' I say that's normal ;)

Also supply wedding Lighting Hire London

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post #22 of 32
1/7/13 at 6:06am

I love the logo as you are representig home style goods you will be selling as opposed to upscale bespoke cakes, correct?  I work at a bakery and also china paint ornaments... top seller is gingerbread men in both settings.  So if red and green don't work just go with the red /white / black colour theme.  ( as china painter taught to always work in odd numbers for colour choices)  Of course I have 2 large wooden gingerbread people with baker's hats and cupcakes hanging from their middles hanging in my house.  I find people do remember if you have gingerbread men displayed....however this is not usa.... canada.

Of course chocolate is the answer!
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Of course chocolate is the answer!
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post #23 of 32
1/7/13 at 2:48pm
Thread Starter 

:) Thanks for your feedback guy!

 

Its a controversial gingerbread man isn't it lol

 

I'm thinking perhaps as we are in the UK and its not neceressarily a seasonal thing here, is we keep character, but possible move the text underneath and change the font, so the font is a little more professional. We are aiming at a broad range of people,, but we also want to get a mobile van on the road in the future and dont want it purely to look like a kids birthday van lol

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post #24 of 32
1/7/13 at 3:49pm
Thread Starter 

 

Well, after reading some comments I sort of went back to the drawing board, I sort of knew what I wanted but couldnt explain it to the designed so I had a little go myself, ignore the while box and the badly cropped image :) I will send it back to the designer soon, I think personally it looks more professional but always like second opinions :) Thanks

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post #25 of 32
1/7/13 at 4:21pm

I like the layout of the lettering in the 2nd logo.  Looks more professional and upscale IMO.
 

Tact is telling someone where to go so nicely they can't wait to take the trip!
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Tact is telling someone where to go so nicely they can't wait to take the trip!
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post #26 of 32
1/7/13 at 5:42pm
I love the second one!!! It looks friendly yet professional. Good job!!
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post #27 of 32
1/7/13 at 5:50pm

Love the second logo. The tagline is good as well, given what you said about many local bakeries not baking on site. It will set you apart, for sure.
 

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post #28 of 32
1/8/13 at 8:04am

Oops........this post was in response to your opening post.

 

"Because you asked for our true opinions..........I'm sorry, it's not my idea of a good logo design. It doesn't say "cakes" or "dessert" to me at all.

 

Sometimes you have to get away from an image to really see it as other people do. You can have too much knowledge of your own business in your head that makes you think your design is saying all you want to people who aren't familiar with you. Place your logo on a piece of paper near other logos you admire and ask yourself if yours belongs in that grouping."

 

But you've come a long way with your second design and I think that design is MUCH, much better!! Your definately conveying a more professional look now. CONGRATS for not taking things personally and really adjusting to other peoples advise! Bravo.


Edited by Stitches - 1/8/13 at 8:15am

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http://pinterest.com/realcake/

https://www.facebook.com/RealCakeInc

www.realcakecompany.com

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post #29 of 32
1/8/13 at 8:31am

my honest american response to the new logo is that it is a very cool logo for a line of childrens' products

 

i really like it --it's very pleasant but i would not call you for any events for anyone over the age of 13-14 max

unless i already knew of your work

 

and my kids would not have let me either

 

that's how that reads to my american eyes

 

keep that for your kids products

 

a possible work around is to use a very small profile of the g-boy standing more like an adult maybe wearing a black vest maybe offering a tray or something

maybe a towel draped over his arm or something

 

like they are serving an adult party

 

icon_biggrin.gif

 
 

 

 

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post #30 of 32
1/8/13 at 8:57am
I kinda agree with k8. However, I also think that since little kids eventually grow up, and if they love your work, when they get bigger, they might still want to use you.
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