I recently called a local bake shop that is getting a name for having very good cupcakes. I enjoy them as well. They placed in the top ten for the cupcakes in the state. Most of them have a very delightful filling and they are so light and fluffy and just plain good.
I was in the shop recently while they were baking and I know I smelled the scent of a packaged mix(which is what I suspected because I bake a lot) Anyway I called and asked if they used a base mix and she would not answer the question and stated that if the product is good what difference does it make and if someone has an allergy then she would identify if she used that item. And that she would not answer the question. Well that answer speaks for itself.
If it were my shop I completely understand the need for giving a good quality and good priced item that is consistent. I get it. So why not be honest? I would have said, "Yes I use a high quality base mix to which I add high quality fresh ingredients. That I have wonderflul products and decorate very well." I would have then made an invitation to view my website to see if there is something that is of interest.
But for goodness sake this charade of not answering gives the answer and makes the owner look like she is not proud of what she does. Sad because she has a very good product line and sells out most days.
I did not write this get into the mix vs scratch debate. But, I will say this if I had a shop I would more than likely use a base mix, it just makes sense and I would be a proud owner.