Hi everyone! I previously had a cupcake business and it did well, but I priced my cupcakes too low I want to just start selling my buttercream, but don’t want to short change myself. I’ve seen 16 ounces for sale as high as $20 and as low as $3. I was thinking I could sell it for $10-12. Thoughts? My costs are about $5 to make after ingredients and packaging.
I would guess that it would be like cake, determine your cost (which you have) and decide how much profit you want to make. $10 to $12 sounds about right to me. But, my first thought was, where do you sell just icing?
This is what I have repeatedly said about pricing cakes & I think it applies here also. Pricing is sooo very complicated! And depends on sooo many different factors— I’ll touch on just a few: besides costs of ingredients including packaging take into consideration the time & cost (car fuel & insurance) of shopping for ingredients, your location (NY,Chicago , vs rual south), gas & electric, water, soap & supplies for clean up; (making tons of icing could cause plumbing problems!) ; Cost to family-eating out because you are too busy or exhausted to cook, time spent away from their needs/attention, cost of learning, equipment & insurance, business license, Most of all ur knowledge & time are worth more than a $ an hr! Don’t sell yourself short trading $$ fooling yourself into thinking ur are making money!! I agree there is probably a market out there for selling icing —probably even fondants but I think it is a small one . Look into the legal aspect well since this food:)
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