I bought the pink velvet yesterday on a whim. Baked it today. It's more coral than pink. Takes one stick of butter and the yellow of the butter turns the batter to coral. Its just white cake with coloring so I can only imagine that the blue is also white cake with blue coloring.
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Tastes exactly like white cake - only it's tinted pink. Actually says on the package that it's a vanilla cake.
Well that takes all the guesswork out of adding your own food coloring at home, now doesn't it?? 
I would actually be a fan of it just being vanilla cake instead of having the cocoa powder added. I love chocolate cake, but don't really love red velvet.
Liz
I bought it for two reasons. 1.) I was curious to see if it had a denser texture - it doesn't and 2.) because I was being lazy. Needed a pink cake for a taste test (strawberry cake without the strawberry batter - just in the filling). But was thrown for a loop when the butter hit the batter - turning it more of a coral than the bright pink on the boxes photo. I really don't understand red velvet either BUT I just found a recipe that might jingle my bells. It has the buttermilk in it but also a cup of brown sugar!!!!!!!!! That might be the kick it was looking for. I have (in the past) put just a hint of almond flavoring in the batter and that went over well but I can't wait to try this new one. Will let you know how it turns out. I just made a vegan chocolate cake for a vegan bride and the darn thing is to die for. Who knew!
I made a vegan chocolate cake today too, must be the week for it!
Red velvet cake is a buttermilk cake with a little cocoa in it, but it shouldn't taste like chocolate. To put food color into a vanilla cake mix and call it "velvet" anything seems a little shady to me. You can make whatever color velvet cake you want just by adding different food coloring to a red velvet cake recipe. Some colors work better than others, the pre-dyed batter is a beigey color so it does make some colors end up off from where they started. http://acaketorememberva.blogspot.com/2010/01/my-red-velvet-post-got-interesting.html
Dunno what blue velvet cake is, but I have a pretty good guess about the aftereffects, when it comes out the other end of you.
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Dunno what blue velvet cake is, but I have a pretty good guess about the aftereffects, when it comes out the other end of you.
Especially if you feed it to toddlers with blue icing..... I still remember my brother-in law's reaction when he changed the diaper after that one, 
A
Original message sent by craftybanana
Especially if you feed it to toddlers with blue icing..... I still remember my brother-in law's reaction when he changed the diaper after that one, 8O
Blueberries do the same thing...ah, I remember those days of panic and trying to go back to remember exactly what the baby ate in the last 24 hours....good times.
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Blueberries do the same thing...ah, I remember those days of panic and trying to go back to remember exactly what the baby ate in the last 24 hours....good times.
I am so feeding my upcoming little one blueberries when it's my husband's turn to change the diaper now 
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