Hi all,
I have been doing some homework on seeing what people charge for cakes in general. I see why people charge less for a simple sheet cake than more labor intensive cakes; but how much less per serving should it be? I've seen some websites where it is barely over a dollar per serving--can that be right? What do you guys think is more along the lines, for your simple basic sheet cake with basic decorations? I keep seeing these low amounts for sheet cakes....TIA
AAdd up your costs for the sheet cake (ingredients, labor, and allocated overhead) to give you a floor, then look into market value for sheet cakes in your area to figure out how much markup you can add. It may be possible that in your area $1/serving can be profitable, or you may have businesses who don't know how to price properly.
Check out the Pricing Formula link in my signature below for more info.
A Walmart cake is made in a factory by minimum wage workers, using low quality cheap ingredients. And Walmart still takes a loss on their price. MsDaisey you would literally make more money by not actually making any cakes.
In my area for a 9 x 15 with just flowers I get $23.
11 x 15 $30
1/2 sheet $40
whole sheet $80.
If there is lots of work with fondant I charge a lot more.
Walmart 1/4 sheets go for about $15.00 their half's are about $34.00 I believe the full sheets go for around $50.00.
I live in the mid west I charge $100.00 for a basic one layer FS cake with just BC and minimal design. Here is a price list for a well established Italian Bakery in my area.
CONVENTIONAL CAKES
SIZE SERVINGS STANDARD SQUARE
6" 6 TO 8 $22.00 +$5.00
8" 10 TO 14 $32.00 +$6.00
9" 16 TO 20 $38.00 +$8.00
12" 22 TO 35 $58.00 +$12.00
14" 20 TO 50 $80.00 +$15.00
HALF SHEET FILLED: 25-35 SINGLE 40-50 DOUBLE
$60.00 $80.00
FULL SHEET FILLED: 50-60 SINGLE 80-100 DOUBLE
$120.00 $190.00
CUPCAKES
Cupcakes come in 2 sizes: Standard & Jumbo.
Pricing listed refers to our standard butter cream icing and simple decoration.
Additional charges may apply dependent upon desired decoration detail.
STANDARD: $1.50 EACH JUMBO (filled): $3.00 EACH
Thank you all. Nice website Jason, your blogs are so well written. I will really have to look at overhead. I have not yet really found a place where I feel like I can buy cake boxes cheap enough. Maybe I'll try online. Not to mention cake boards...and foil....and toothpicks...and paper towels....etc.
I do my 9x13 sheet cakes starting at $60. This is single layer, with filling. I do give a discount on full sheets, and double layer full sheets. They aren't any harder than than a 1/4 sheet, I have plenty of pans so I don't have to bake in stages, so I provide the discount to widen the market, $196 for a full sheet, $294 for a full sheet, double layer.
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Thank you all. Nice website Jason, your blogs are so well written. I will really have to look at overhead. I have not yet really found a place where I feel like I can buy cake boxes cheap enough. Maybe I'll try online. Not to mention cake boards...and foil....and toothpicks...and paper towels....etc.
I cover a 1/2" foam core board, supports a 2 layer, full sheet. 1/4" foam core will work for 1/4, double 1/4, and 1/3 sheets. I buy boxes at BakeMart, but you have to have a business.
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