It's a board made by CelCakes (UK but sold worldwide).
Some of them are hard plastic for rolling, and some are dense foam for shaping.
Are you referring to the ones used when making wired flowers? GSA sells them but...there was a security issue in recent months and many CC members (including me) had their credit cards compromised.
I have a Wilton flower/leaf veiner I bought at Hobby Lobby. It has a groove on the back of it to use just like the cel board. Only problem would be if you had to make multiple pieces, it could get tedious. HTH
Most cake deco sites will have a celboard. http://www.countrykitchensa.com/shop/cake-decorating-supplies/nonstick-celboard/38/527/212/2260/ is one.
Go to "Cake Decorating Products for Less" on Face Book and there is a foam one for sale.
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