I had a chance to compare the Williams Sonoma GoldTouch with the USA Pan cupcake pans. I made a giant batch of my scratch white cake recipe. They were baked with both cupcake pans on the top shelf of my oven. It was a pretty tight fit, but I was also baking some cakes on the bottom shelf at the same time. The two cupcake pans were rotated about 3/4 of the way through, but pretty close to the end of baking.
You can see that the outer rows of cupcakes are slightly smaller/darker in both pans - obviously the oven was hotter on the outside.
The USA Pan did seem to bake just slightly darker than the WSGT pan. Both pans were baked for the same time, but the USA Pan cupcakes are slightly darker on the edges and bottom.
Unfortunately I don't remember which is which in this last picture, but I think the texture looks the same. And I couldn't notice any difference at all eating the two different kinds.
So there you go. WSGT are $30. USA Pans are $22.99 at Bed, Bath and Beyond (or $18.40 with coupon). WSGT did seem to bake slightly more evenly but it was a pretty insignificant difference. Let me know if you have any questions!
I will have to say that I think that cupcakes that aren't round, aren't similarly shaped, too crunchy on the sides, and too dark on the bottom are very significant. I charge a premium price and I will not settle for second best. But for my business, I hope nobody else uses GT. Not trying to argue, but it's not good enough if it can be better.
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