I know this is the age old question "How much do I charge for..." but I'm at a loss and I need help!
I've been asked to make 30 figures out of fondant that will be placed on cupcakes. I'm to make frogs, worms, dragon flies, etc... The lady ordering them is taking them to South Africa for her sisters baby shower. I would love to hear your input on how to charge. For instance, should I charge her the same as I charge per slice for a wedding cake, or more or less......??? I just have no clue.
Help please? I live in Southern California if that helps at all 
TIA!!!
~Stacy
A couple of months ago there was a similar question being asked and I wrote down the info. One person posted that they thought a fondant penguin or similar sized character (not too detailed) should be $2.50.
I don't sell anything yet, but I love to look and write things down so that when I'm ready to open up my shop, I'll have all the prices figured out!
Good luck! Hope this helps!
Pricing is such a complex issue... I't seems that everyone struggles with that when starting out. When I first started charging for cakes, I just called several bakeries in my area, some high end, and some supermarkets and a few in between and just kind of came up with an average. The trouble with this situation is that I don't know of any bakery that does the fondant figures only... I guess I could call around and ask.
I was hoping to find another cake decorator in Calif., preferably Southern Cal., that lend me some pricing advice. I was thinking that charging the same as a slice of fondant wedding cake would be fair (about $3.50 a slice) but then I though that might be too much since there is no "Cake" attached to the fondant! I know I'm just starting out as a decorator, but I'm so afraid of getting trapped in that "she does really cheap cakes" situation... not to mention that in this economy, I can't be working for free!!! 
I would love any advice or examples of similar situations
TIA!!
~s
Basic 2-4" figure (not resembling a particular character or person): $20-25 each
Cartoon character (or something that I have to copy and get "right"): $25 - 50 each
Caricature or a person (from photo): $45-75 (depending on setting/clothing)
If they are just little bugs or something, I will simply factor that into the price of the cake by charging an additional amount per serving (anywhere from an additional 25 cents to $1/serving depending on how many)
OhMyGanache - what would you charge for insects/critters (frogs, dragonflies, etc...) in my situation. They are not "attached" to a cake or anything... the lady ordering them wants them small enough to be placed on cupcakes, but I'm not making the cupcakes. She's traveling overseas with them... thanks for your input!
I always wonder if people (cakers and customers alike) tend to undervalue fondant figures because they're made from food and therefore "disposable"? After all, if we worked in another medium, like polymer clay, and someone "commissioned" figurines of some sort, I don't think we would be talking about "is $2 too much?" (not referencing any particular person here, just an overall trend I see).
For figurines, I say: decide how much your sculpting time is worth, and how much time it's going to take. There's your answer. If you think you should be getting paid $25 an hour to make those little critters (and I DO think this is in the right ballpark for skilled artistry like this), and it takes you an hour to do 5 of them, then $5/each is what you should charge. It doesn't matter that they're tiny, or that they're going on a cupcake that you're selling for $2.
$5/each only sounds outrageous because they're going on a cupcake.
Just my $0.02. 
I would charge $5-$10 per figure. I would say something like a worm, $5. A frog, $8-10, because it's more work. If you don't feel like charging different prices for each figure, then stick with one price for all of them, maybe $8, which is in the middle.
I would also trace a round the size of the top of a cupcake, to use as a guide to make sure the figures will fit, and not be too big.
P.S. I'm in So. CA too
Honestly, worms would be very easy... so I'd say maybe $1-2 apiece (I couldn't see a worm taking more than 5 minutes TOPS to make - and that's if you're doing a detailed face or something). Frogs are more difficult, and I would probably charge about $5 apiece. Dragonflies would be something mid-range, like $3-4 (it's just a worm with wings).
I would streamline the process and take advantage of molds and cutters as much as possible. I'm thinking of very small bugs, but if they were bigger, I would probably charge double what I've said above.
For realistic figures, I always buy little animals and insects from Michael's and make my own silicone molds when I can. Then you can just pop some gumpaste in, pop it in the freezer for a minute or two and pop them out and let them dry. The only time involved is airbrushing or painting on details. I do know how to sculpt and sometimes I will make my own figures with clay and bake them and then make a mold from it...
I like the "make your own mold" idea ~ thanks for sharing!
I like the "make your own mold" idea too!!
I ended up charging $3.50 per critter, plus the cost to pack them up. It was my first time making anything like that, so I was unsure of how they would turn out. Next time I will charge $5.00 per critter!! They did take a lot of time. The gal that ordered them ended up "tipping" about $30.00 because she was so happy with them.... so I felt very fairly compensated
I'll attach a pic...
Thanks for all the advice!!!
~Stacy
They came out really cute! You did an excellent job.
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