Can't help you about the Mcormicks brand but I have used the Americolor Electric Neon colors and they are great!!!
The stores around here only carry Wilton. I see Americolor being sold on line. do you find it a better product, or just easier for you to access?
I was thinking about using neon pink on a cake to be delivered tomorrow and was hoping that someone has had experience in using regular food coloring in icing. If not, I'll have to make due with something else... Thanx for your reply.
steph95--
Get Americolors--you will not be disappointed. CC here has an awesome price. You don't have to use as much of these as the Wilton's. And sometimes, I get dark specks in my icing with Wilton's but not with Americolors. I will never buy Wilton's colors again.
I need neon pink. Will wilton work the same with their pink as with their yellow? I'm going to have to order Americolor. Do they come in the same style jars like Wilton does?
Americolor containers are much better too..they are the squeeze type ones, with a flip top, so no more toothpicks!!
I need neon pink. Will wilton work the same with their pink as with their yellow? I'm going to have to order Americolor. Do they come in the same style jars like Wilton does?
Wilton's Rose color makes a bright pink.
I have to agree with the previous posts about the Americolor. I am so in love with this stuff...it's nuts. Only a cake nut could be in love with a food color 
Anyway I highly recommend you try it. You will not be disappointed and will probably never go back to Wilton. I used Cake Craft colors (which I also liked better than Wilton) before I found AC, but now I am slowly fazing out of those too. Especially for the vibrant colors. I will probably stick with Cake Craft for the pastel colors but when you need deep and bright colors...AC is the best. IMHO 
As much as I hate to say this!! I have used the neon Mccomick.. When I did my daughters Tinkerbell cookie cake.. Here it is.. it was very bright!
Your Tinkerbell cake is cute. That's the type of cake that needs those bright colors. I tried using the neon pink. It turned out ok, but now as neon as I wished. After I put it on the cake, I ended up not using it anyway 
So sorry to take up everyones time, but at least I know that I am able touse it. I'm anxious to get a hold of Americolor since everyone raves of it so much...
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