Ok, this really sweet lady and her sister started a cupcake and fudge place in our little town. She and her sister had a falling out and she was left to run this business PLUS do her full time "regular" job so she is only in the shop from 5 to 7 pm every night. I have been hired as "baker" but really I am more of a manager and I am trying to help her build her business by offering from scratch cupcakes, special flavor cupcakes, cookies, decorated cakes, special occasion cakes, etc. I am also making sure that our product is as fresh as possible. They were selling dried out cupcakes that were stored incorrectly and were several days old. A very quick to kill your business! UGH! Thankfully I have corrected THAT problem.
Anyway, as per our owner, currently we offer chocolate cupcakes with vanilla or chocolate butter cream, vanilla cupcakes with vanilla or chocolate butter cream, red velvet with cream cheese frosting, and pumpkin spice with cinnamon cream cheese frosting. Every day...same thing. I want to venture into more variety but we don't have enough customers per day to support several different flavors per day. However, how to you encourage customers to come in when you only have these very basic cupcakes every day? How do I have different flavors every day, yet keep them as fresh as possible when we are not even selling 1 dozen cupcakes per day? I can't make cupcakes that go bad and get tossed week after week.
There is lots of potential in this business, but I have never done this type of job before (I have always been a home baker).... and we are really learning as we go.
I do not want this business to fail, but if we don't do something to get customers in this shop she will end up closing her doors by January.
Any tips or hints for the new girl on the block?