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For those that have Facebook Business pages...

post #1 of 25
Thread Starter 

How often do you update status and pictures to keep fans engaged and draw in new fans?

I just started a fb business page a couple weeks ago, but I'm not really sure how/if to use it as a marketing tool.

Do I update every couple days. once a week..status v pictures?

Thanks for your insight!

Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
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Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
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post #2 of 25
I post most things I make if they look good. I sell baked goods in general, cakes were not my main focus in the beginning.
I also have a calendar of all food 'holidays,' so sometimes I'll post something saying what it is, then a sentence about what I'll make to celebrate.
I don't have a ton of likes, and really haven't gotten any business from Facebook, but I try not to let my page go too stale.
post #3 of 25

I try and post once or twice a week, and people love photos. I choose and cake I have photographed nicely and give a brief description of the flavours, the event and sometimes the background behind the design of the cake. If I haven't had any decent cake photos (or I didn't like any of the cakes that week, as in, I wouldn't want to repeat doing it!), I take a photo of the cupcakes I have for sale that day or something. 

 

I also post upcoming classes I teach.

 

I hate being bombarded by business's posts myself on my personal page, so I don't post more often on my business one to avoid being the one doing the bombarding!

 

ETA that a way to get more "likes" is to run a give away of something. Just be careful to read the rules FB has to avoid getting your page shut down. Be aware that more likes/fans does not mean more cake business necessarily - most of my business is through word of mouth, although I do find it works for advertising my classes. I guess I am followed more by bakers and decorators, than by cake customers.

post #4 of 25
I don't have a business facebook (for cakes anyways), but I do like a lot of bakery pages. The ones that I see that I like is when they post the cake and a nice message for the recipient of the cake. Like " congratulations ben and julie! I hope you enjoy your special day as much as I enjoyed making your cake!" . and welcome and invite your customers to share pics of themselves with their cakes.

What I find really annoying about some of the cake and pastry places I "like" is when they are really conceited and exaggerate. One page is always like " our genius chocolatier so and so just came up with key lime cake balls! Aren't they great? Isn't she wonderful! Wow, she's so creative!".

So be humble. Post every couple of days. Take great pictures . And ask questions. And don't say anything if you don't have any substance or content just to say something. Good luck! What's your page, ill give you a like?
Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
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Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
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post #5 of 25

Oh, and I never post a photo of a wedding cake until after the wedding, in case it spoils the surprise for anyone! And I do always offer congratulations to the couple, like kaylawaylalayla said.

post #6 of 25
Thread Starter 

Thanks for the advice! Great information that I'll put into practice!

I don't want to be a status clogger but also don't want to go too long between postings either! I don't know if I'll get any business from the fb page, for some reason though, some people think you have a more reputable company if you have more "likes" so I caved and started a page! icon_rolleyes.gif It's www.facebook.com/thecrumbcoat   -- it needs some work but I'm still trying to figure the whole facebook business page thing out!!

Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
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Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
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post #7 of 25
About once a day, maybe more if I have something interesting to share. I use my page for keeping up with other decorators and the business in general, I don't focus on it too much for local business.
"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
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Birthday Cakes
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"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
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post #8 of 25
What you post is important. Funny stories, controversial articles, pages or cakes you like...things that get people involved and make them want to comment. Engage your audience, rather than
"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
post #9 of 25
Got cut off. Engage your audience, rather than just photos of your work all the time.
"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
post #10 of 25
Thread Starter 
Ooh..so more networking. That's great - I put off the whole business page because I didn't really see it bringing in a lot of customers, but I never thought of it as networking. It's like your some kind of cake genius. icon_wink.gif
Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
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Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
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post #11 of 25

As a customer, I like to see what's on a company's facebook page if I haven't used them before. I look through the comments, and check out the photos etc. 

elsewhere.
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elsewhere.
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post #12 of 25

I thought that is what a website is for? We do not have an account on Facebook and do not want one. You can find all of those things on our website.

 

Beth & Andrew
 

Visit our Site:
www.AllOccasionCakesBakery.com
Or email us directly:
BeautifulCakes@AllOccasionCakesBakery.com

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Visit our Site:
www.AllOccasionCakesBakery.com
Or email us directly:
BeautifulCakes@AllOccasionCakesBakery.com

Reply
post #13 of 25

My business is tiny so I don't update as often as I should. In addition to posting cake pictures, I'll occasionally post about what I'm working on or doing that is cake related. I never even hint at "scolding" my customers. No posts about why cakes cost so much, etc. And I don't discuss cost (OK, I did once but decided from now on to take that private).

 

Here's something I REALLY dislike, though. Business pages that continually share other business pages' statuses and photos! I feel like I see the same things over and over because 5 different pages have all shared the same cake that was actually shared several times before it even got to that 5. I also only want MY cakes on my page. When sharing someone else's it's easy to have it mistaken your own.

post #14 of 25

I just got a week's worth of "questions of the day" for my facebook page from this thread, so thanks!icon_wink.gif

post #15 of 25
Most businesses only update their website photos occasionally and with a select handful to preserve load times, there are almost always more photos on Facebook and they tend to get comments so I can get a better idea of how legit they are.

Just yesterday I was looking on the page of a chicken burger company to see if they'd posted any meal ideas for the product.
elsewhere.
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elsewhere.
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