Originally Posted by vgcea
I think you missed my point. I wasn't speaking in favor of either side with that statement. My post came after texas_mom who said her clients thought her scratch cakes were awful (or something to that effect) and she said she would go back to her box mixes. My response pointed out that scratch baking is not for everyone. If box is what you do best, have at it. It'll turn out better than your "awful" scratch cakes.
Here's my point spelled out: Many complain that scratch cakes are inherently dry or awful or this or that. I believe it's because those folks DON'T know how to bake from scratch. As a card-carrying Militant Scratch Baker who not only bakes from scratch but creates and develops great scratch recipes from scratch (and I say this with all humility), I get irritated when scratch cakes get a bad rap because the baker quite simply sucks at scratch baking. So I say if your box cakes are great and your customer loves them, THAT box cake is better than a sorry attempt at scratch baking a.k.a poorly-made scratch cake so stick with the box or learn how to bake from scratch. I hope I've cleared that up well enough.
Actually I did not miss your point. Your larger point is ultimately irrelevant to what I wanted from your post---which is the line I quoted. Frankly I could have taken it from other threads where this refrain is used in this well-beaten to death debate. My point still stands--there is nothing compelling about the phrase when uttered by someone who believes the superiority of scratch cakes and it should never be endorsed by folks who bake from a box (which has happened on this board).
Another iteration of this mantra is stories like the one told by texas-mom (the scratch cake was bad, they ate mine). Again using stories that yours was better than a poorly prepared product and that somehow proves the quality/value of your product are uncompelling---particularly to folks like yourself who are concerned about scratch bakers who--how did you put it--soil "the impeccable quality and superiority of a well-made scratch cake." Because the unstated of individuals who hold this view is this: if I had made the wedding cake in question guests would have experienced the superiority of an impeccably made scratch cake.
No what are compelling are the stories of those who bake from a box who have placed high in baking competitions (somewhere in one iteration of this interminable debate someone told the story of how they placed second in a high profile competition with reputable judges from the industry) or stories where individuals reputed for having excellent palates comment on how good the extended box cake they just ate. And these stories have been told.
The point still stands you do yourself no favors by comparing your product to poorly prepared products. And box makers should never endorse this phrase if it is uttered by a "militant scratch" baker as frankly it really is not much of a compliment.