So I dug up some old threads here that were quite old, but I noticed that there was quite a line drawn between bakers choice and customer preference.
So far everyone has loved my cakes, but nearly all have mentioned that they are "dense." Moist, delicious... but "dense." I use the WASC and bake it low and slow to ensure even and thorough baking. I don't believe that any of them have come out "overdone."
What are your feelings towards "dense?" Is this something I should work towards fixing, making a fluffier cake? Or is this what cake SHOULD be like?
I am really interested to see what everyone thinks!!
:)
Whether it should be dense or not depends on the type of cake. If everyone is saying that they love your cake, I would leave it alone. However, if it is more of a complaint than an observation and you hear it repeatedly, I might try making it a bit fluffier. Do you sift your flour when adding it in? This is something that has helped me get a lighter cake without changing my recipe.
The only cake I want to be dense is pound cake. I prefer layer cakes to be fluffy. This is just my opinion. If your customers are happy, I would say your recipe is working just fine. 
Thank you! So far, no one has "complained" about it, but it has been brought up by 2 customers, and my husband too. I don't think they were unhappy with it, but I could see that a fluffier cake would probably go over better. I think I prefer fluffier as well...
Great suggestion, thank you!
I was curious too.. can over mixing cause it be more dense as well? I know sometimes when mixing I get distracted (I have 3 boys, lol) and It probably goes a bit longer than it should.
Yes it can. I only mix it until the ingredients are well incorporated
Try this popular recipe from Jennifer Bratko. It is very moist and fluffy. This is my favorite white cake recipe ever and I have tried many recipes!
http://fromscratchsf.wordpress.com/2011/07/26/white-cake-part-3-with-recipe/
Try this popular recipe from Jennifer Bratko. It is very moist and fluffy. This is my favorite white cake recipe ever and I have tried many recipes!
http://fromscratchsf.wordpress.com/2011/07/26/white-cake-part-3-with-recipe/
That looks REALLY good. I like how she teaches you as you go along too.. sometimes I get too cocky I think! It is nice to read about the WHY (the science) behind it!
Thanks so much!
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