Thanks everyone! Good discussion.
Originally Posted by liz at sugar
To me, it just invites those customers who see the breakdown and say "Bakery ABC down the street only adds $20 for fondant, why do you add $30? Their basic cake is only $36, why do you charge $44?" I just don't have the patience for that, but I'm glad that there are people who do. :)
This is exactly what I was concerned about. It's not that I have anything to hide or that I feel our prices are exorbitant or unfair, but I can see someone taking each line item and trying to argue with me and ask me why this costs so much. For example, most people, if they are not familiar with custom cakes, don't fully understand how and why a single gum paste flower can cost upwards of $20-$30 (depending on the complexity of the flower, not saying I would charge that much for a simple daisy like these).
I guess it just caught me off guard because I've never had anyone ask me for that before. I always end my quote emails with "If this is outside of your budget, let me know and we can work up some other options for you." So when someone emails back and says it's too expensive, I try to come up with something that fits in their budget. But I don't really think of custom cakes as an a la carte kind of situation, where I give them a "menu" and let them put a design together. I guess I feel like, as a cake designer, that's my job.