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So I am looking to take somewhat of a unique approach to my business, and unsure of the strategy...

post #1 of 48
Thread Starter 

Hi guys and gals!

 

Long time lurker, and brand new account holder (it is my new favoritest place EVER!).

 

Over the last year or so, I have been slowly fleshing out what I want out of my business when it is realized (the look, the clientelle, the offerings, the location, the services etc...) and I am starting to have a few reservations about the direction I am heading.

 

A little background info first though:  I live in Orange County CA, and we are completely inundated with super frilly, pink bakeries/cupcakeries.  Now, I am a 23 year old man who is by no means pink and frilly, so I was determined to find a route to break up the bakery monotony that I have experienced my whole life.  I was determined to find something that reflects me as a unique individual.

 

The concept that I came up with was 'The Nerdy Baker.'  In short, this concept was me in a nutshell.  I was a chemistry major in college, an avid video game player, and an all around slave to the internet, so I was hoping to roll all of this up in to my business model, and hope to attract a unique client base with the direction.

 

It would be a full service store front bakery with cupcakes, cakes, brownies, and of course, custom cakes by order.

 

I was hoping to have a somewhat immersive store front (I have described it as a a storefront a Disney Imagineer could have created) including custom displays/furniture, arcade cabinets/video game displays, and a soundboard which trigger lights and sounds based on certain guest interactions (a happy birthday sequence for instance).  I'm not looking to make Chuck-E-Cheese by ANY means, but I want a tasteful way to incorperate fun elements in to a space which I have personally found to be fairly cookie cutter.

 

Now, this leads me to the many reservations I have.  Namely, I am not sure it would attract the big business from the bridal market!  Naturally, location for a concept like this would be pivotal, and for all I know, the walk in business alone would sustain me, but I would be lying if I said I didn't want to do elegant ombre ruffle cakes with gum paste flowers and sugar work accents!

 

So I guess I am just looking for input from some business owners with more experience than I.  Do you think I would be easily overlooked by the typical bridal community because I don't give off the 'elegant cake' vibe, or do you think work will speak for itself?

 

My proto-logo is attached for reference!

 

Thanks guys, and happy caking!

 

post #2 of 48

What does your work look like?  Can you show us some pictures?  Sounds unique, but I'm a traditionalist, so I like all the frilly stuff.

post #3 of 48
Thread Starter 
Quote:
Originally Posted by Norasmom View Post

What does your work look like?  Can you show us some pictures?  Sounds unique, but I'm a traditionalist, so I like all the frilly stuff.

 

I don't have pictures on hand unfortunately (posting on my phone).  But I am capable of elegant hand piping, realistic gum paste flowers and pretty much anything else that can be found on today's modern cake.

 

Half the fun is figuring out how to do something!

 

Carving and 3D figures are still a challenge for me though, but I am working on it!

post #4 of 48
I like your moxie. I am by no means a pro, but as a consumer, I wouldn't be drawn to your location or business based on the company name or logo if I were shopping for a wedding cake. This is especially so, if your bakery is one of many others that are actually geared toward the bridal industry and have that more 'traditional' look and feel. But your concept sounds fun and original!
post #5 of 48
Thread Starter 
Quote:
Originally Posted by mizlila View Post

I like your moxie. I am by no means a pro, but as a consumer, I wouldn't be drawn to your location or business based on the company name or logo if I were shopping for a wedding cake. This is especially so, if your bakery is one of many others that are actually geared toward the bridal industry and have that more 'traditional' look and feel. But your concept sounds fun and original!

 

First off, let me start by saying that the term 'moxie' isn't used nearly as much as it should be!

 

And that is my fear.  Showing the logo and explaining the concept to friends and family, I have gotten a pretty even mix of 'yays' and 'nays.'  The typical 'nay' was due to reasons you listed, however my 'yays' were HIGHLY enthusiastic about the direction.

 

So it leaves me in a strange place.

 

=/

post #6 of 48
icon_smile.gif
I think you should determine who your target market is and proceed based on that. If you want regular bridal business but go with the theme/logo you currently have, you may have to rely heavily on word of mouth for advertisement. But if you're wanting the bridal business to be a welcome bonus and not your main focus, then you're good with the direction you're going.

Good luck! I do look forward to reading the responses from other owners, as I'm simply a hobby baker (not decorator) and have no plans to open a storefront.
post #7 of 48

Ok, I love ya! My grand opening for my bakery is this saturday and I too was turned off by the pink. I went lime green and black, with a logo in graffitti.

 

BUT saying this, my market is not weddings, its the local schools and birthdays. If I get a wedding great!

 

you might have to do some shows to show yourself off rather then hope for walkins.

 

HTHs

post #8 of 48
I like the name. I, personally, was toying with The Crummy Baker as my business name. That is not google to happen now; my business name is something totally different.
I am not girly & I certainly am not a fan of pink & frills. I would patronize your business, and if I liked it, I would use all your services in the future, regardless of name.
post #9 of 48
Well there are nerdy brides out there, but I think you'd find they be less into the ruffle cakes and more into maybe more 'nerdy' themes! You may also find that people think your cakes are going to have some kind of unique angle, that relates to your nerdy name, like molecular gastronomy or something. If you're OK with both of those things, then the name is great!
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post #10 of 48
Thread Starter 
Quote:
Originally Posted by kikiandkyle View Post

Well there are nerdy brides out there, but I think you'd find they be less into the ruffle cakes and more into maybe more 'nerdy' themes! You may also find that people think your cakes are going to have some kind of unique angle, that relates to your nerdy name, like molecular gastronomy or something. If you're OK with both of those things, then the name is great!

 

Your molecular gastronomy point was another one of my big reservations.  I am most definitely looking in to unique food and flavor combinations to set me apart as 'The Nerdy Baker,' however I am worried people may be expecting something more overt and over the top when it comes to the product o.O

post #11 of 48
Is it something you'd be interested in pursuing? It would certainly be a unique offering, and I doubt there's enough business for there for it to be all you'd ever get asked to do.
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post #12 of 48
Hi there! I am in Ohio (also a man) I believe most of my business comes from my website and word of mouth. I am a licensed home baker, and I primarily make wedding cakes. If your product is good, like mine, your product at a reception is a huge part of the word of mouth. Also, once you get pictures of wedding cakes on your site, that's all those clients will need to see. You may have to make a few dummies to get your first pictures for your site. My site is www.andeatittoo.net, check me out and contact me anytimeif you have questions.
post #13 of 48
post #14 of 48
Im not a business owner but I just wanted to add that the logo seems ' welcoming '. As a customer it can be intimidating to walk into a bakery that looks like everything will be overpriced, yours is unique and friendly- I would shop from your store.
post #15 of 48
Sounds like a great concept, with a clearly identifiable niche. Since CA just passed a cottage food law you may want to give it a test run as a home-based business to see how things go. You'll need to do some market research to map out relative nerd density in LA and OC, but I can think of a lot of partnering opportunities...comic book stores, conventions (Anaheim is a hot spot, they just had Comic-Con but I'm guessing you already knew that), video game stores, video game companies (Blizzard is in Irvine), maybe even Disney since they now own LucasFilm.

One thing to watch out for is copyright, since you will probably get a lot of requests for copyrighted characters, but you may be able to make licensing arrangements in advance for the more popular characters.

Best of luck, neighbor! I live in Brea, so if you open a storefront with some egg-free and nut-free products (allergies) I'd definitely give it a try.
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