Website optimization problems

Could someone please help me with metadata info? I am not a website person, lol, I am a cake person. (I am even a terrible business person!) What do I put in here, and what format? Please, no links, just an answer.

I can understand and customize for my use, if you use your own, or make up an example. 

Thank you in advance, for any help shedding the light!

Mine has 3 sections in the metadata info:

Description

Keywords

Robots

Thank you, you guys!

Yes, it is easier to post a link for a description on how to do something Jen! I really didn't mean it as a law, I was hoping to get answers from people who know what they are talking about and can explain it, such as Jason and yourself, and not just the people who like to answer questions and don't let the fact that they have no clue stop them ;-)  You know,  the people who go crazy posting eleventy-three links that seemly pertain to what you are talking about, and after you slog through them all, you still have no idea of what you are doing, because the links don't tell you anything! 

I have the Meta info boxes on every page, so do I enter a description for every page? Different Key words for every page? Different robots? Is that going to get cluttery? 

Right now, I don't turn up in any searches I've run, even using part of the names of my business, special products I offer, and my area.  I am getting an enquiry every day or two right now, and have 7 cakes booked in the last 3 weeks, since the bridal show. I really need to start making money, I have had fun playing. I am getting tons of calls for advertising, but I am not going to spend anymore money until I optimize what I have already spent money on. My goal is to be so busy, that I have to turn down business, so my husband has no choice but to quit the job he hates and come work with me. We could make up his whole salary with one 200 serving cake, and he works his fingers to the bone, and has the scars and stitches to prove it. 

Word of mouth is my biggest. I just stared doing Bridal Shows last year, one in June, one in January. My bakery is paid for, we paid for everything and it took 7 years, from start to finish, and I was on food stamps when I started. (and didn't own a home and had terrible credit) So, it has been a slow (but thorough) process from the beginning. I am not willing to carry debt, so we don't have a ton of money to throw at it. Obviously, I had more business when I was undercharging, and rented space on commission from a nasty little caterer, but I offer a great product, in all ways. Maybe not the best, but I get better with every other cake, and have never had a complaint. Rave reviews.

I have a YELP! I just claimed, has 5 stars, with 4 reviews. 

I did the show recently and was the next least expensive bakery, and the very least is inedible and the cakes look like Wilton Circa 1979. (Yes, I have that yearbook!) I am afraid I will have to raise prices to look like a real competitor :-( I really would like to be affordable for the great masses, as well, not just the stuck up crowd. 

My booth is really eye catching, and I won best of show last year, and best new comer, and brides remember my set up and love it. I met several other vendors that recommend me, after tasting my cakes. 2 Dj's , a florist, a cosmetician, a hairdresser, 2 photographers, a personal trainer, and an invitation/stationary place. No venues yet... Would love to be on some preferred lists with vendors...

The next least price below me is .75 cheaper per serving, and the next higher price is .75 more than me. I am thrilled when I can help a budget bride get the cake of her dreams, or a close representation of it. But I don't want to have to work too hard on a regular basis, lol.