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Website optimization problems

post #1 of 23
Thread Starter 

Could someone please help me with metadata info? I am not a website person, lol, I am a cake person. (I am even a terrible business person!) What do I put in here, and what format? Please, no links, just an answer.

 

I can understand and customize for my use, if you use your own, or make up an example. 

 

Thank you in advance, for any help shedding the light!

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #2 of 23
Meta tags used to be much more important, but nowadays the main focus for SEO is improving the actual content of your site and creating legitimate backlinks.

The main tags to worry about for SEO are title and meta with the description attribute. For example, CC has the following:
Code:
<title>Cake Central - The world's largest online cake decorating community.</title>
<meta name="description" content="Cake Central - The worlds largest online cake decorating community.">  


Keep it simple, if you try to stuff your meta tags with hundreds of keywords you run the risk of being flagged as spam by search engines and demoted or even removed from the index.

More info here:
http://searchenginewatch.com/article/2067564/How-To-Use-HTML-Meta-Tags
http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization
post #3 of 23
Thread Starter 

Mine has 3 sections in the metadata info:

 

Description

 

Keywords

 

Robots

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #4 of 23
The first link I posted has more info on the different sections of the meta tag. Description reflects what shows up under your title in search results, and Keywords should not be used any more. The Robots section should be set to "INDEX, FOLLOW" to make sure the search engine robots index your web site and follow all links, but this is the default value so if you leave out the Robots section it will automatically be correct.

There's also a charset attribute which will identify your page as using English characters, most web site editors will include it by default:
Code:
< meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
post #5 of 23
Quote:
Originally Posted by Annabakescakes View Post

Mine has 3 sections in the metadata info:

 

Description

 

Keywords

 

Robots

 

Description:  When you google something, you see the name of the business and a description of the website under it.  If you google Beyond Buttercream, you get this:

 

 

 

I have the sentence "Beyond Buttercream, a couture cake studio in San Francisco..." in my description tags.

 

Keywords:  These are tricky.  You need to have 8-10 unique keywords in that tag for websites to quickly get a general idea of what your site is about.

 

Robots:  is a .txt file that you have uploaded on your FTP server.  Although not necessary, it is a touchstone for search engines to regularly crawl your page. More info about robots and how to generate one (if you don't have it) here:

 

http://www.robotstxt.org/

 

I know you said no links but this would be easier.

post #6 of 23
Thread Starter 

Thank you, you guys!

 

Yes, it is easier to post a link for a description on how to do something Jen! I really didn't mean it as a law, I was hoping to get answers from people who know what they are talking about and can explain it, such as Jason and yourself, and not just the people who like to answer questions and don't let the fact that they have no clue stop them ;-)  You know,  the people who go crazy posting eleventy-three links that seemly pertain to what you are talking about, and after you slog through them all, you still have no idea of what you are doing, because the links don't tell you anything! 

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #7 of 23
Quote:
Originally Posted by FromScratchSF View Post

Robots:  is a .txt file that you have uploaded on your FTP server.  Although not necessary, it is a touchstone for search engines to regularly crawl your page.
Generally the only time you need to worry about a Robots meta tag (on individual pages) or robots.txt file (placed in folders on your web server) is if you have publicly accessible content on your web site that you do NOT want to be indexed by search engines. If you do not set up any Robots meta tags or robots.txt files, your entire web site will automatically be indexed.
post #8 of 23

Incorrect - your should always have a robots file, and in that txt file it tells the search engine what to crawl.  My says "allow" so websites know to crawl my entire site.  If I wanted to withhold one page, it would say that in that file.

post #9 of 23
Quote:
Originally Posted by FromScratchSF View Post

Incorrect - your should always have a robots file, and in that txt file it tells the search engine what to crawl.  My says "allow" so websites know to crawl my entire site.  If I wanted to withhold one page, it would say that in that file.
You are correct that you need the file if you want to exclude pages, but it's my understanding that search engines will index your entire site by default if they do not find a robots.txt file.

Of course it only takes a minute to put one together, so if you want to do it anyway go for it, it can't hurt as long as you allow all.
Edited by jason_kraft - 1/24/13 at 5:29pm
post #10 of 23
Thread Starter 

I have the Meta info boxes on every page, so do I enter a description for every page? Different Key words for every page? Different robots? Is that going to get cluttery? 

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #11 of 23
Quote:
Originally Posted by Annabakescakes View Post

I have the Meta info boxes on every page, so do I enter a description for every page? Different Key words for every page? Different robots? Is that going to get cluttery? 
You should enter a different description (and title tag) for each page, since presumably the pages will have different content.

Search engines do not use keyword meta tags anymore so they can be left out, you'll want to incorporate the most important keywords into your description.

The robots field can also be blank if you want search engines to index your entire site or you have an existing robots.txt file.
post #12 of 23
Thread Starter 

Right now, I don't turn up in any searches I've run, even using part of the names of my business, special products I offer, and my area.  I am getting an enquiry every day or two right now, and have 7 cakes booked in the last 3 weeks, since the bridal show. I really need to start making money, I have had fun playing. I am getting tons of calls for advertising, but I am not going to spend anymore money until I optimize what I have already spent money on. My goal is to be so busy, that I have to turn down business, so my husband has no choice but to quit the job he hates and come work with me. We could make up his whole salary with one 200 serving cake, and he works his fingers to the bone, and has the scars and stitches to prove it. 

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #13 of 23
What is your current advertising strategy?

SEO is great for slow and steady growth but it probably won't give you the sharp increase you're looking for, for that you need to identify where/how your target market consumes media and advertise there, highlighting your distinct competitive advantages. Networking with complementary businesses can also be a big win if you find the right partners.
post #14 of 23
Thread Starter 

Word of mouth is my biggest. I just stared doing Bridal Shows last year, one in June, one in January. My bakery is paid for, we paid for everything and it took 7 years, from start to finish, and I was on food stamps when I started. (and didn't own a home and had terrible credit) So, it has been a slow (but thorough) process from the beginning. I am not willing to carry debt, so we don't have a ton of money to throw at it. Obviously, I had more business when I was undercharging, and rented space on commission from a nasty little caterer, but I offer a great product, in all ways. Maybe not the best, but I get better with every other cake, and have never had a complaint. Rave reviews.

 

I have a YELP! I just claimed, has 5 stars, with 4 reviews. 

 

I did the show recently and was the next least expensive bakery, and the very least is inedible and the cakes look like Wilton Circa 1979. (Yes, I have that yearbook!) I am afraid I will have to raise prices to look like a real competitor :-( I really would like to be affordable for the great masses, as well, not just the stuck up crowd. 

 

My booth is really eye catching, and I won best of show last year, and best new comer, and brides remember my set up and love it. I met several other vendors that recommend me, after tasting my cakes. 2 Dj's , a florist, a cosmetician, a hairdresser, 2 photographers, a personal trainer, and an invitation/stationary place. No venues yet... Would love to be on some preferred lists with vendors...

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
Reply
post #15 of 23
Thread Starter 

The next least price below me is .75 cheaper per serving, and the next higher price is .75 more than me. I am thrilled when I can help a budget bride get the cake of her dreams, or a close representation of it. But I don't want to have to work too hard on a regular basis, lol. 

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
Reply
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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