So I've been very uncomfortable about my cupcake "business", if that's what I can call it. I need honest and blunt opinions.
I charge around 2 dollars per cupcake, more (10%) when fondant is needed in the decoration. I usually get two or three orders a month, which I don't think is enough. I wish I would get more. My cupcakes are made with the best ingredients I can find and I really take my time into making the best cupcakes I can, both in quality as in visual attraction.
However, I have had complains about my price, saying that it is too much to charge for cupcakes like mine. I have a friend who also bakes and sells, but she mainly uses fondant for her decorations. I don't think fondant is in any way good to bite in, so I usually prefer to keep it simple when using it, and I tell my customers that - i.e, I don't make a whole christmas tree out of fondant, but rather a buttercream tree with a fondant star. Well, this friend of mine has had so many customers that she's actually paying her whole wedding party with cupcake orders!
I really don't understand what makes her get my customers than me. I've had people coming to me saying that they hate her cupcakes, that they don't taste good, but she still gets loads of orders.
Should I drop the quality of my cupcakes and start charging less? Or should I jump into fondant decorating completely?
What exactly do I need to do? What am I lacking?
Thanks everyone for any help.