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"cupcake flour" ?????

post #1 of 18
Thread Starter 
The other day, a girl came into the store where I work looking for items to make decorated cupcakes from a book she had. I was able to help her find most of the things she needed. She then asked "Do you sell cupcake flour?" icon_surprised.gificon_confused.giftapedshut.gif Really?

I told her I had never heard of such a thing, and maybe they meant "cake flour". She said, no.. cupcake flour, and showed me the recipe in the book. Sure enough, there it was in black and white.

I asked her which cupcake book it was. "Martha Stewart Cupcakes"

Has anyone else run across this? IS there such a thing and I am just in the dark on this one?
Ginny
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Ginny
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post #2 of 18
I've never heard of it. I checked all three of my sources that have lists of types of flour, and none of them state that name.

If anyone has a copy of that book, and can post the name of the recipe and the page it's on, I will gladly send an e-mail to her website and ask for clarification on this.

Theresa icon_smile.gif
post #3 of 18
I've never heard of cupcake flour either. I just googled it and the only thing that came up when I searched was cake flour.
Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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post #4 of 18
I just did a Google search for "cupcake flour" and everything that came up referred to cake flour. I would suggest e-mailing customersupport@marthastewart.com for them to clarify
post #5 of 18
icon_lol.gificon_lol.gif Leave it to Martha (who I admire as a business person!) to come up with a "snooty one of a kind flour" for CUPCAKES! icon_lol.gificon_lol.gif
post #6 of 18
Thread Starter 
Quote:
Originally Posted by indydebi

icon_lol.gificon_lol.gif Leave it to Martha (who I admire as a business person!) to come up with a "snooty one of a kind flour" for CUPCAKES! icon_lol.gificon_lol.gif



That was my first thought too! I really think it is plain old cake flour.

I don't know which recipe it was, the customer had the book and I did not take note of the name of the recipe.
Ginny
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Ginny
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post #7 of 18
Im only guessing here but I think its safe to assume they meant 2/3 of a CUP, cake flour...... just like it would say 1/3 cup water, or 1/2 cup powdered sugar ...... they probably meant 2/3 cup, cake flour. Now I havent seen the book. So I dont know if it said, 2/3 cup cupcake flour. In that sense I had NO idea they made a special flour for cupcakes... Hope this helps! Happy baking.
post #8 of 18
It's probably "2/3 cup cake flour." Maybe a typo.

I wish I could see the book, but there are no previews of it and I'll never buy a Martha book for recipes.

Next time I'm at the bookstore, I'm going to check.
post #9 of 18
You don't need to buy Martha's cupcake book. Just go to her website, they are all posted there.

I did some research and got her book from the library and then did a google search for the recipes. I checked I believe the first 20 before I got bored and quit, but I found all of them online. They were either from her site or other blogs who made the cupcakes.
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post #10 of 18
Oh, I don't want to look at them to bake them. I just want to see if they all have that typo that prompted someone to ask for "cupcake flour" at the store.

I didn't see online that the recipes asked for "2/3 cupcake flour."
post #11 of 18
Quote:
Originally Posted by imagenthatnj

Oh, I don't want to look at them to bake them. I just want to see if they all have that typo that prompted someone to ask for "cupcake flour" at the store.

I didn't see online that the recipes asked for "2/3 cupcake flour."



Yeah, I figured that. I was just putting that out there in case anybody wanted to find her cupcake recipes. I don't think I have baked one of her recipes, but I do use them as a reference for flavoring of my own recipes.
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post #12 of 18
I'm looking at my copy of MS Cupcakes. I see no typo, nor "cupcake flour" though it's possible I missed something. However, on p.277 the recipe for Almond-Hazelnut Cupcakes does call for "3/4 cup cake flour."
post #13 of 18
Once again Im sure they mean 3/4 cup..... cake flour.
post #14 of 18
Quote:
Originally Posted by JBlair4

Once again Im sure they mean 3/4 cup..... cake flour.



Yes, that's what I was assuming, too.
post #15 of 18
Quote:
Originally Posted by JBlair4

Once again Im sure they mean 3/4 cup..... cake flour.

You know .... this makes the story even funnier! icon_lol.gificon_lol.gif
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