Brownies, big time. At every bake sale we have for work or church the brownies are first to go, followed by the rice krispy treats. Cupcakes are the third most popular. We usually do one set of white or yellow and a set of chocolate. Of course you can never go wrong with cookies.
One thing that was real popular at a recent bake sale was cinnamon quick bread. We sold it by the slice and it was gone real fast.
People are more likely to buy a $3 slice of cake than they are to buy a $36 cake that serves 12. Sell cake by the slice (and put a plastic fork on the plate, under the saran wrap!).
Items that are easy to eat on the go, eat in the car, easy to snack on (cookies, brownies, etc).
Whoopie pies and lemon bars sell well, when they are individ. wrapped. If its a morning bake sale I have also sold really big cinnamon rolls wrapped on a plate with a fork. People pay attention to packaging as well, if it looks pretty or is presented in a nice basket it sells quicker in my experience.
Mini loaf quick breads! Have a theme for your bake sale, that helps for a selling point! Also if you have a reason behind your bake sale make sure you mention it. Two years ago my ambulance squad was in need of jackets and that was the reason for the bake sale. Inform the people what they are supporting and the cause behind it! Good Luck.
I was also wondering the smae thing. I am doing my first "Boutique/fashion show they are having hanmade crafters and asked me to setup. I am trying to come up with inexpensive easy to make/make ahead sweets.
So far I plan on whoopie pies some with peanutbutter or peppermint filling, marshmallows, cookies for the theme, dress/purse and shoes.
What about some kind of chocolate bark or butter mints?
Not sure about the butter mints, but chocolate bark probably isn't a good idea. In my experiences candies (bark, fudge, cake balls, dipped fruit/pretzels/marshmallows) never sell as well as the baked goods, if at all. However, that could also be because of the part of the country I'm in. Even in the wintertime anything made only out of chocolate or chocolate dipped gets too messy too fast so no one wants to buy it.
Another thing that sells good at bake sales is bottled water! People often want something to counter balance the sugary treats, and cases are cheap to buy.
Savory items also sell well. Some people aren't big fans of sweet, so garlic cheese bread, zucchini bread, tamales, and roasted peppers have been big sellers for us in the past.
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