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Pricing Confirmation

post #1 of 25
Thread Starter 
OK, I have a potential customer interested in my baked goods. This is my first LARGE order of anything comparible to this. A couple owns/opperates an annual craft "christmas cottage" They have local crafters come in and display their items and they run the cottage and the crafters do not have to be present this way. Well this year is their 25th anniversary. This will run for 9 days. November 10th to November 19th. So I am trying to get a price this week so I can start on it as soon as possible as my schedule only allows me a few 2-3 hour nights a week to work on this.

They want cake on first night for open house with crafters. And cookies for the other 8 days. They will average 2-3000 people in the first 2 days they are open.

This is their request:
Cake for 100 ppl minumum.
100 Dozen cookies minimum. (yes I almost fell over when they told me this, thank goodness I was on the phone and not in person)

Here is what I have come up with to present them:
3 - 11 x 15 sheet cakes - BC icing (Two will be scored for cutting and one will be decorated)
12 Dz. - Chocolate Chip cookies
12 Dz. - Sugar Cookies
12 Dz. - Snickerdoodle
12 Dz. - Oatmeal
12 Dz. - Peanut Butter Balls (Buckeyes)
12 Dz. - Rice Krispy Treats
12 Dz. - Dipped Pretzel Rods
12 Dz. - Peanut Butter Fudge

I thought the last Four things might be nice as something different but
still along with the holidays. I am also thinking of making Almond bark with pepermint in it-VERY easy, and good too, always a favorite with our families.

Is there something else that would be easy to make, cost effective, and be along the christmas theme?

They agreed already to let me advertise with all the deserts throughout the week, and since it is such a large order I have already decided to give them a discount, just haven't decided how much yet.

So any ideas on what you would charge?

I have an idea, but would like to know where my idea falls with everyone elses, expecially with it being such a large order and a GREAT advertisement opportunity.

Thanks for any suggestions and help on this one.

Leily
It's better to be Hated for who you Are,
Than Loved for who you're Not.
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It's better to be Hated for who you Are,
Than Loved for who you're Not.
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post #2 of 25
Wow what a great opportunity for you! You have a great assorment to offer them as well. I kinda hate to stick my neck out here but I am curious as to what others come up with so, .... I come up with a total of $1074....precisely!! Am I any where near your figures?
Whatever you do, do with all your heart!
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Whatever you do, do with all your heart!
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post #3 of 25
I thought of a couple of things that are easy to make: brownies (Ghirardelli double chocolate mix is the best IMHO) and toffee, the kind that has saltine crackers on the bottom. Always a hit! Let me know if you need the recipe! thumbs_up.gif
Think pink.
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Think pink.
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post #4 of 25
How about some easy truffles....2 parts candy melts to one part heavy cream, a little butter and flavor.

boil the cream add to chocoate and butter and flavor, whip till cool. put in fride to firm up a little,

scoop out with melon baller and roll in cocoa powder.


Also...how about some cake balls?--lol rum flavored for the holiday? you can make a batch and put them in a big bowl and scoop them out with a small icecream scoop...dip them in whatever coating and..

you can add a little royal icing decoration that you can mail order...

little pointsettias, candy canes, snowflakes?

keeps up posted and good luck!
post #5 of 25
Thread Starter 
OK- after debating about this quite a bit here is what I will be offering them. I will be giving them until Tues Oct. 18th to give me a definite.

Cake:
2-12x18 (2"x2" pieces-108total) Both Scored with 6"x8" space in middle written on. 1 White- 1 chocolate both Buttercream icing. On each "scored" piece will be a christmas light bulb, with a string tying them all together from peice to peice.

Other Baked Goods:
12 dz. CC cookies (all cookies will be a 2T scoop)
12 dz. Sugar cookies
12 dz. Snickerdoodles
12 dz. Oatmeal Cookies
12 dz. Peanut Butter Balls (all dipped in Chocolate-I use the almond bark)
12 dz. Rice Krispies (2"x2")
12 dz. Dipped Pretzel Rods (half dipped then drizzled with Red/green)
12 dz. Peanut Butter Fudge (1"x1" squares)
5 dz. Toffee (Recipe from Pink Panther)

Prices:
Cake: $33.00 each
Baked Goods: $5.00 Dz.

Total $566.00

I figured usually I would charge more, however with the large amount of business and being able to "advertise" for free for these 9 days, I would knock off a little. I figured all of this up seperately and figured I would normally charge about $700.00. I know this is quite a bit lower than MrsMissey. But I would like everyones opinions before I quote them the price, if you think it is to low?

As many have said, this pricing thing gets me everytime. I am actually prepared to not get this customer because of cost. However If for some miracle they decide to go with me I want to make sure it is worth my while, and I am not loosing money.

One more thing, hehe. how in the WOLRD should I transport/store these? I plan on making two deliveries since it is a 9 day long event. One at the beginning and one in the middle. Will any of this be good for the whole time, so I don't have to try and make it in two batches?

Again, I appreciate everyones help. Any advice/knowledge/encouragement is appreciated.

Leily
It's better to be Hated for who you Are,
Than Loved for who you're Not.
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It's better to be Hated for who you Are,
Than Loved for who you're Not.
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post #6 of 25
Leily,
I can't help you but after reading your post I am just happy for you and wish you luck.
Also waiting for your result and pic's icon_smile.gif.

All the best.

Nitu
Bakers Love Butter!
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Bakers Love Butter!
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post #7 of 25
Quote:
Originally Posted by PinkPanther

I thought of a couple of things that are easy to make: brownies (Ghirardelli double chocolate mix is the best IMHO) and toffee, the kind that has saltine crackers on the bottom. Always a hit! Let me know if you need the recipe! thumbs_up.gif



I just finished an order similar to this last week.. I did brownies, pine bark (like pinkpanther said w/ the saltines) chocolat chip cookies and butter cookies made from what is called a "Master cookie mix" that you can make all sorts of cookies from.. I can email you the recipe if you would like icon_biggrin.gif

I charged $10 for a tray with 1-1/2 doz and $20 for trays of 3 doz. HTH
post #8 of 25
Quote:
Originally Posted by leily

OK- after debating about this quite a bit here is what I will be offering them. I will be giving them until Tues Oct. 18th to give me a definite.

Cake:
2-12x18 (2"x2" pieces-108total) Both Scored with 6"x8" space in middle written on. 1 White- 1 chocolate both Buttercream icing. On each "scored" piece will be a christmas light bulb, with a string tying them all together from peice to peice.

Other Baked Goods:
12 dz. CC cookies (all cookies will be a 2T scoop)
12 dz. Sugar cookies
12 dz. Snickerdoodles
12 dz. Oatmeal Cookies
12 dz. Peanut Butter Balls (all dipped in Chocolate-I use the almond bark)
12 dz. Rice Krispies (2"x2")
12 dz. Dipped Pretzel Rods (half dipped then drizzled with Red/green)
12 dz. Peanut Butter Fudge (1"x1" squares)
5 dz. Toffee (Recipe from Pink Panther)

Prices:
Cake: $33.00 each
Baked Goods: $5.00 Dz.

Total $566.00

As many have said, this pricing thing gets me everytime. I am actually prepared to not get this customer because of cost. However If for some miracle they decide to go with me I want to make sure it is worth my while, and I am not loosing money.


Leily



I know you said you were going to give a discount for advertising, but your price doesn't seem like it's high enough to me. You might just sit down and figure out just your cost of ingredients and see if it seems like you are making enough after subtracting that. : ) Good luck and I hope you get the account. icon_smile.gif

Do you have the cake matrix?? You might download it and it can help you with pricing cakes. : )
Amy in Alaska
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Amy in Alaska
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post #9 of 25
I agree with the last post. You are not charging enough. Dont under sell yourself and your talent.
No Cake is too pretty to eat!

Paula M Surrette
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No Cake is too pretty to eat!

Paula M Surrette
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post #10 of 25
I just really don't want you to agree to such a low price that you hate yourself for agreeing to do it. This is a LOT of work, all those cookies alone are just making my head swim, LOL.

Best wishes! : )
Amy in Alaska
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Amy in Alaska
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post #11 of 25
cookies alone go for about $10.00 a decorated pound...I believe a 10-25% discount is usual?

Also usual for a commission fee?
post #12 of 25
I think the cookies are to be undecorated?

a 12 x 18 cake is big, even if you went by $1 per serving, that would be $54 per cake.

Can anyone check the cake matrix? I am not at home to calculate it on mine. : )
Amy in Alaska
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Amy in Alaska
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post #13 of 25
Thread Starter 
Well, first off, thanks for all of your input, I really appreciate any extra help.

I do have the Matrix, and it actually is giving me less servings that what I will be getting out of the cake (which is fine-just used it as a starting point)

And to clarify two things. The Sugar cookies are UNdecorated-if they wanted them decorated oh my they wouldn't want to hear from me again, I can guarentee it! Also their will be no commision. They are buying them as a hospitality item to serve to their customers as they come through. So they will not be charging anyone for them.

Here is my revised price list (after reading post and talking to my BF-i'm not sure he will still want to live with me after this order LOL)

I realized that at min I would normally charge 1 per serving-so a minimum on a regular order would be $1300.00 (i almost fell off the chair when this thought occured to me-not only for the price but for the amount I may be making) So since some of these items are small I wouldn't necessarily charge $1.00 a piece.

After doing some more thinking/figureing of ingredients/time/and time available I come up with.......

*drum roll please*

$700.00

I am sure this is still less than what most of you would charge but do you think I am still underselling myself? There are some other reasons I am giving a larger discount than normal-personnal aquaintances. However I still would like your opinions on what you would charge.

So take it away again, guide me in the right direction icon_smile.gif

Leily
It's better to be Hated for who you Are,
Than Loved for who you're Not.
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It's better to be Hated for who you Are,
Than Loved for who you're Not.
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post #14 of 25
I made the statement about commision for the people that have or want "semi" commercial accounts.

I am planning to do cookies with a small percentage off in exchange for the cake referals..lol

I still think that you're undercharging...even a starbucks cookie is over a buck...

I think the last time I bought a Starbucks cookie I paid about...$1.99? but that was a decorated cookie...

Next time I go by I will look at the price of the regular cookies.

Even the cookies we made for the Katrina Fundraiser were being sold for 2 dollars and they were only chocolate chips with macadamia nuts..

and the brownies sold for 2 dollars also.

But, if $700.00 is a comfortable amout to pay yourself for all that work, then by all means go for it.

A good way to price you items is to figure out the cost to make a serving multiply by 2.5 or 3 ...that's the price per item.

Then you multiply the price per item by the number of servings you need...this is where the % discount should come off from.

Hope that will help.
post #15 of 25
Quote:
Originally Posted by leily



I do have the Matrix, and it actually is giving me less servings that what I will be getting out of the cake (which is fine-just used it as a starting point)


Leily



Check the formula for figuring out the servings, I thought I read in the post here at CC that the servings was off and needed to be updated. : )

I think this is a much better price. Still might be low but you are getting advertising out of it. : ) How are you going to package these up??
Amy in Alaska
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Amy in Alaska
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