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$800 to do a Bridal Expo???

post #1 of 27
Thread Starter 
Is that the going rate? This includes a 1/4 page ad in their magazine. If you want a bigger ad, it is more:

http://www.saratogabridalexpo.com/vendors/become-a-vendor

I certainly can't afford that, but wondering if this is typical?
Nancy
post #2 of 27

I've paid anywhere between $300 and $1100 without any ad space in a magazine.  Depends on the area and number of brides expected at the expo.

post #3 of 27

Yup sounds about right....

Best Regards!

Robin
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Best Regards!

Robin
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post #4 of 27
Thread Starter 

Wow!!! Guess I won't be doing any of them!!! 
Nancy

post #5 of 27

I am small I do 2 main shows and 2 smaller ones ($50/ table).  It books me out for the year and is very worth it.  but if you are not doing 40-50 weddings it is not worth it.....

Best Regards!

Robin
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Best Regards!

Robin
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post #6 of 27

I have a brochure here for one that's coming up. The prices range from $800 to $2900 depending on how big your booth will be and whether it's located on a corner or not.

post #7 of 27
Thread Starter 

Wow!!! I guess they are productive, or people wouldn't do them, right??

post #8 of 27
Thread Starter 

Hi,

I would like to eventually be doing 40 or 50 cakes a year!! I live in a rural area, so I have to be willing to expand my geographic area, because there just aren't the people in this area to support a cake business. Was wondering if it was worth it, even if I could swing it,

Nancy

post #9 of 27

You are really paying for exposure to people in your target market.  It is up to you to "wow" them and sell them on your product.

 

It is so expensive because the group has already been "sifted" - all that is there is brides who are ready to buy - the venue has given you the exact market you need to be in front of (if you are selling wedding cakes).

 

Liz

Follow me on my Twitter handle: @Sugar_Iowa

Or on Facebook: https://www.facebook.com/SugarFineBakedGoodsAndConfections

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Follow me on my Twitter handle: @Sugar_Iowa

Or on Facebook: https://www.facebook.com/SugarFineBakedGoodsAndConfections

Reply
post #10 of 27
Thread Starter 

Is The Knot generally worth it? They said they now require a year long contract. I hate signing long contracts like that. I find that when people try to rope you in like that, it's because they have trouble with losing members. 

post #11 of 27

Yes, that is a normal range.  That does not include the cost of dummy cakes & samples.  Many producers will offer a discount to caterers and bakeries providing samples.  That discount is usually $100-150.

 

As to ROI, that really depends.  Who is your client?  Is your client one that attends bridal shows?  The bakery down the street from me gets about 7-10 cakes from a show.  It works very well for her.  She has a different client than I do.  My average cake is about $1000.  Her average cake is $700.

 

I've been really wanting to do at least one to see if it works for me.  Sadly, there just isn't enough data about the brides who attend.  At least, the producers aren't sharing that information if they know it.  That makes it very risky for me.  

 

Will the producers of your event offer any demographics?  What is the annual income?  What is the overall budget?

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
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www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #12 of 27
Thread Starter 

Good questions!!! And for $800, they should answer them, I would think. I am going to contact them, and see if they can give me an average of cakes contracted through the show.

Thanks!
nancy

post #13 of 27
Quote:
Originally Posted by nancylee61 View Post
 

Good questions!!! And for $800, they should answer them, I would think. I am going to contact them, and see if they can give me an average of cakes contracted through the show.

Thanks!
nancy

 

I don't think they will be able to tell you that - they may be able to tell you about the brides, but most businesses wouldn't divulge how many sales they got from an expo - that would give the expo organizers ammo to up the prices the next year. :)

 

Liz

Follow me on my Twitter handle: @Sugar_Iowa

Or on Facebook: https://www.facebook.com/SugarFineBakedGoodsAndConfections

Reply

Follow me on my Twitter handle: @Sugar_Iowa

Or on Facebook: https://www.facebook.com/SugarFineBakedGoodsAndConfections

Reply
post #14 of 27
Thread Starter 

I didn't think of that!! That's true. I emailed them anyway, will see if I get a response. Thanks!
Nancy

post #15 of 27
Nancy could you try and contact some of the vendors from a previous edition of the show? Maybe not cakers since they might not want to share the info, but photographers and the like might be quite helpful. You will likely get more truthful info from them than from the organisers who just want to sell you space there.
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