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Prices!! *facepalm* Someone.help.me.

post #1 of 40
Thread Starter 

Ok, ok...I know a lot of beginning bakers are concerned about over/under charging. I have been baking for several years but just started to form my own business within the last year. I have a request for a baby shower cake. Customer wants to feed 50-60 people. I asked her what her budget was, she answered, $50-60. *sigh* She wants to feed 50-60 and only pay $60 at most. That equals to $1.00 a slice. So, just because my curious mind wanted to know...I asked her if she had any reference pics to what she had in mind. This is what she sent me:

 

 

 

*eyeballs picture* 

 

Now, taking in cost of ingredients & then labor costs & the modifications she wants with it. I am saying at least...$125.00 for this cake. What do you guys think?????

post #2 of 40
If her budget is $1/serving, wish her the best of luck with her event and send her on her way.

The cake pictured would probably be priced in the $3-6/serving range.
post #3 of 40
Thread Starter 

I know. I really hate crushing someones cake dreams...but, most people do not appreciate the time & effort that go into making cakes. Quality cakes any way. It's so frustrating some times. :(

post #4 of 40

Yes, please direct her to the local grocery store bakery where she will be laughed at by the employees.  And you didn't have to be the one to do it.............bam!  Done..

post #5 of 40
Quote:
Originally Posted by DeniseNH View Post

Yes, please direct her to the local grocery store bakery where she will be laughed at by the employees.  And you didn't have to be the one to do it.............bam!  Done..

Walmart prices wedding cakes around $1/serving.
post #6 of 40

Some brides may want a Walmart cake, but those brides are not our brides.  And who's going to bring it to the reception and set it up and explain to Aunt Martha that it HAD to be all one flavor so she can't have any because she's allergic to chocolate.  And that special design you've been dreaming of for over two years............forget about it.  And did you say you wanted a raspberry flling...................sorry. 

post #7 of 40

It's a bummer but sometimes you have to disappoint people with prices.  Cost is what it is.  Maybe she will up her budget if you can explain a bit about cake being an art form.

 

I would charge at least $180 for that cake, probably $200.   If she can't afford it, you have to just say thank you for considering me.

post #8 of 40

That's a very simple cake and I'd charge $320 as a 48 serving.

post #9 of 40

I got into it recently with a woman who posted on her blog about how expensive wedding cakes were, and how bakers are ripping people off with these ridiculous prices. After I "explained" that it's more than flour and water, and the time that it takes, she apologized and said that she had no idea how much went into cakes, and that she thought that it took a couple of hours to put a cake together. But that she HADN'T THOUGHT ABOUT IT, really...People just really have no idea how much work goes into decorating a cake, let alone how much time it takes to run a business. I watched the blog for a while and responded to about five or six other people who were saying the same kind of thing, and she eventually just admitted defeat. They got tired of me telling them they were clueless.

post #10 of 40
Thread Starter 

Ok, so I finished talking with this customer. I showed her a cake serving chart because she had no idea what size she needed & I broke down my pricing for her. She did up her budget...but she said her limit was $100 & she couldn't go any higher. She didn't want to budge on the design/size of the cake. So, I had to tell her sorry, maybe I wasn't the right fit for her. Most people are completely clueless when it comes to our art form. What is even worse, is most people want you to create these crazy, elaborate designs for dirt cheap or even for free!! Don't even get me started on family & friends, they are the worst!! LOL

post #11 of 40

Good for you for sticking to your pricing.  She's going to find out very quickly that she's not going to get THAT cake with her budget. 

Tact is telling someone where to go so nicely they can't wait to take the trip!
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Tact is telling someone where to go so nicely they can't wait to take the trip!
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post #12 of 40
I'd be st $260 before delivery for that cake. Its very pretty.
Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
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Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
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post #13 of 40
post #14 of 40

Thanks auzzi, the internet is a wonderful place.

VISIT US at BAKINGFIX

 

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VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

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post #15 of 40
Some people (actually quite a lot) just don't get that you can't always get what you want, especially when what you want is a custom cake at a Walmart price. Sadly some fool will tell her they can do it for her price, but that baker will be losing money on the cake and the client will be getting something quite different from what they're asking for.
elsewhere.
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elsewhere.
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