Taartenmaker, that seriously has to do with the way people think about cake in the Netherlands. Custom cakes is still very new and people expect they get a full customized cake with hours and hours of work in it, for the same price of a whipped cream cake at the HEMA. And honestly ... we are cultivating that thought with customer, afraid to ask market prices.
As long as we don't educate the people, raise our prices and (more importantly) stick to them, nothing will ever change here in the Netherlands. As long as there is a vast "hobby" community who just refuses to see how business works, but bake with the intention that "custom cakes should available be for everybody", nothing will ever change. Cake is available for everybody ... CUSTOM cakes is not! And the sooner people start realising this, the better it will get.
If you have a cheap price, you will have cheap customers ... I've learned that the hard way. I have a price and that's it. If they don't want to pay that price, than that's fine as well, and they can find somebody else who will slave over a few euro's. Because I won't. You need to value your work ... not your family Cheap prices may get you a lot of customers. I'm just not sure those are the customers you want! If you want to run a business, you need to take a business approach.
You can raise prices later, and I will guarantee you, you WILL loose customers over it. And that is fine as well. They are not the customers you want.
Don't get discouraged, stick to your guns and ... laat de rest maar lekker lullen ...