you had me at those gingerbread cookies! and i'm on a diet!
from what you've written on the home page --i think you might want to consider an 'about me' page and i would condense it to something like this seed sentence:
"i love creating delicious desserts to order from only the finest freshest ingredients including custom orders."
and come up with some more bio for that page, how long you've been baking, how you learned etc.--
and you could include the charity part about icing smiles there on the 'about m'e if you want--
(and thank you for doing that--what an honor)--
i think the information like the delivery and advance ordering times should go on the menu page--
i think the home page is a great place to advertise your upcoming events and specials--
i don't think it's necessary to advertise your limitations on your webpage "Also, please bear in mind that I can only produce a limited number of pies,"--
your cake and dessert selections sound fabulous--it would be better to make it into more of a list one after the other including the mouth watering descriptions and prices--rather than being peppered across the page--
"Please give me at least 5-7 days for individually decorated items." i'd just say , "we need blablabla" or "typically we need bladeebla time"--you have a lot of 'please give me" but i want to know what you can do for me--why do i want less sugary icing? tell me--this meringue icing is lighter and creamier and melts in your mouth and runs down your chin--tell me what i get --what you're gonna do for me--not what you need me to do--but of course i do need to know your requirements but in a little bit different way --not so pleading-ish--polite yes but a little more authorized--which will come in time if not right now--just maybe be aware of that--
also your website is not necessarily going to drive your business--are all those hits from your local area or from across the globe? i don't know but you need to continue to do some other marketing too--
hope that was gentle enough--just some thoughts for you--
would like to order some gingerbread men right away--hahaha jk still on a dang diet--
check out other cake websites for their wording and ideas too
Edited by -K8memphis - 10/16/13 at 8:02am