Dear fellow decorators,
I've just started up shop and have been diligently working out my pricing. I have calculated a base price (labour, plain vanilla cake, covered with ganache and then a layer of white fondant and a ribbon, boarded, boxed etc) and then work out additional decorations on top based on labour time. For a 3-tier wedding cake of 6, 8 and 10", I figured that would come in at about £180. Having done some research, I think that is about consistent with the area and thus far when i have mentioned it to people, they have been quite happy with it.
I have just received an enquiry asking how much I charge for a 3-tier celebration cake. No details are given so I was going to give the base quote, less about £20 (as I won't have to factor in time liasing with the venue, samples etc). Still, this comes out at £160 with for a pretty plain birthday cake! I don't know why, but this seems pretty expensive to me for a birthday cake, even though I know exactly how the costs are made up!
What do you think? It is a new business so I would like the work but as many have said before, I don't want to be the cheap cake lady!
Any advice would be appreciated - is it too much? Should I lower the price for birthdays?
Many thanks :-)