I've just started my cake home-business half a year ago. Things have been going on great. But now I realized that I am charging my creation pretty low. Though I had fun making all those cakes, I notice that I am not making any profit. So, I decided to make some price adjustment.
Now, an old customer has come back to me to order a cake. I gave her my new price list and an addition of 10% discount to old customer.
The problem is now that she complained and said that she doesn't understand why my price is different than the last time. The 10% discount doesn't console her at all.
My question is: How do you deal with this kind of problem? I think some of you have made some price adjustment in your business before, right?
How do you put the words nicely and tell her that you won't make it in the business with cheap price cake?
I personally don't want to go back to my old pricing.