Just wanted to share an article I found interesting about ways to be successful selling cupcakes. http://www.nytimes.com/2009/11/26/business/smallbusiness/26cupcake.html?pagewanted=all&_r=0
One thing that really stood out to me was about pricing.
"For each cupcake she sells, Ms. Lovely figures she spends 60 cents on ingredients, 57 cents on mortgage payments and utilities, 48 cents on labor, 18 cents on packaging and merchant fees, 16 cents on loan repayment, 24 cents for marketing, 18 cents for miscellaneous expenses and 4 cents for insurance. That totals $2.45, leaving a potential profit of 55 cents on each $3 cupcake."
I was thinking about how many threads I've seen where people want to know how much they should sell their cupcakes for......that quote sure does help. Considering it was written in 2009, I'd guess that costs have only gone up and sales have probably gone down in the Cupcake Market.
I understand a lot of people think they don't have marketing costs or loan repayments, etc... but if a person was to make a serious business making cupcakes they probably will at some point have all those expenses too.