I just looked at the price list form the restaurant supply I buy a lot of my ingredients from, so they are cheaper than grocery stores.
For a 3 tier cake for 100 people, using a super basic marshmallow fondant, shortening frosting, straight cake mixes with oil/eggs/water, not milk or any other add-ins, cake boards, supports and a half price drum form michaels, (lol), it would cost me $66.
That leaves $84 to cover any extra decorations, electric, insurance, licensing, gas, water, advertising, work phone, website, etc etc etc, never mind an hourly wage.
I have a friend who lives in rural West Virginia, and every time I visit her I am amazed by how low the cost of living is compared to where I am from, but even there, there's no way $1.50 would make her any money.
I'm not trying to sound like a bully to anyone who charges that, but you are coming away with about $20 a cake, if a cake only took an hour start to finish, that would be fine. If you want to sell, and make a viable busniess for yourself, you have to sit down and work all those factors through.
LOL at less friction in the air!
Man, $20 is a lot of money, why you dissing it? lol I know a lot of these people have no idea what it is actually costing them to make these cakes because they mix supplies with regular grocery shopping, and don't keep anything separate, so they feel like they are making money when they get the $144 check. Of course, there are also people who buy the stuff with foodstamps, so they are actually making quite a bit of money, minus the card board and tin foil. And I'm not hating, 15% of the population is on them, you know it is being done.