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Storefront in the mall...

post #1 of 19
Thread Starter 

So last night, I was watching Food Court Wars on Food Network. Those that know me, know that I'm in an extended research phase before starting my business. (I'm waiting to do anything major until I move to North Carolina in three weeks.) There is a gorgeous HUGE mall in Greensboro NC where I'm moving to. I haven't really looked too deep into it, but what is everyone's opinion on having a storefront in a mall? I'm going back in forth with myself on whether or not I want a full service bakery with pastries and sweets or just a cake studio. In my head I normally just say either a Cake Boss bakery or a Ace of Cakes bakery...just my way of looking at it. What does everyone  think about selling your baked goods in the mall?

For we are God's MASTERPIECE! He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago. Ephesians 2:10
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For we are God's MASTERPIECE! He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago. Ephesians 2:10
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post #2 of 19
It really depends on the demographics of the people in the area and those that visit the mall, what products you will be providing, and which other tenants are at the mall. A custom cake studio probably wouldn't be a good fit for a mall, but if you focus on breakfast pastries or cupcakes it might work if the mall rent doesn't price your product out of the mainstream.

If you want to focus on cake decorating you will probably be disappointed by the demands of running a storefront in a mall.
post #3 of 19
Quote:
Originally Posted by jason_kraft View Post



If you want to focus on cake decorating you will probably be disappointed by the demands of running a storefront in a mall.

 

It can be very very demanding. The mall is going to have requirements about how many hours you have to be open probably requiring that you hire staff. You won't be able to shut the doors and pop out for an hour to go to the dentist, for example. There will also be requirements about how your storefront looks. How often your windows are changed and so on. I would only consider it if the price was exceptional, the kitchen was in place and large enough to really make into a studio, with just a small area for retail.

 

Jen

post #4 of 19
Thread Starter 

Thanks for the replys...definitely something that I will explore, but if there are demands that I cannot meet, I will not kill myself to meet them.

For we are God's MASTERPIECE! He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago. Ephesians 2:10
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For we are God's MASTERPIECE! He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago. Ephesians 2:10
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post #5 of 19
I wouldn't want to sell custom cakes from a mall. Imagine trying to carry a 3 tier cake down an escalator and through the parking lot.
Plank.
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Plank.
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post #6 of 19
Quote:
Originally Posted by BrandisBaked View Post

I wouldn't want to sell custom cakes from a mall. Imagine trying to carry a 3 tier cake down an escalator and through the parking lot.

Mall stores typically have back doors for easy delivery access, that's why you don't see people delivering boxes of merchandise to stores through the mall itself.
post #7 of 19

No , people don't go to the mall to buy cakes! Your rent will be high sky too . 

post #8 of 19
It's not the place to sell custom cakes exclusively but I personally get sick of only ever being able to get Dairy Queen, Mrs Fields or Auntie Annes at the mall. If you're in the position to open a full on enterprise with staff etc then a cupcake café where you can also take custom cake orders would probably be a welcome addition to most malls. The problem is how expensive it is to get going because it requires you to start big.
elsewhere.
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elsewhere.
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post #9 of 19

I'd be very, very careful for all the reasons others have already described.

 

A few years ago somebody opened up a small storefront bakery in one of our local malls.  I don't know if they did custom cakes, but they offered "coffee and" items like pastries and cupcakes.  They shut down within maybe 6-8 months after opening because they couldn't bring in enough customers.  Of course, this might have been because they were located within a corridor that had a few shuttered businesses.

post #10 of 19
Quote:
Originally Posted by jason_kraft View Post

Mall stores typically have back doors for easy delivery access, that's why you don't see people delivering boxes of merchandise to stores through the mall itself.

Can't recall a time when I purchase something in a large box and they let me out through their back door. Also, not all stores have doors that lead directly to the parking lot. :-/
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post #11 of 19
Storefront bakeries can be successful in malls, but they are typically franchises. For example, Andersen Bakery has several mall locations throughout the SF Bay Area.

http://usa.andersenbakery.com/store/page6.html
post #12 of 19
Quote:
Originally Posted by BrandisBaked View Post

Can't recall a time when I purchase something in a large box and they let me out through their back door. Also, not all stores have doors that lead directly to the parking lot. :-/

If you are selling multi-tier custom cakes from a mall location, delivery would probably be required (in which case you could use the back door to carry the cake out, unless the kitchen was at another location). Customers purchasing large and bulky items that would be awkward to carry through the mall can be granted permission to use the back door and park in a delivery area, which all stores should have access to via a separate hallway if not directly.
post #13 of 19
I was making a generalization that cakes are not something I would want to carry through the mall. I wasn't really talking only about 3 tier cakes. *sigh*
Plank.
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Plank.
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post #14 of 19
Quote:
Originally Posted by BrandisBaked View Post

I was making a generalization that cakes are not something I would want to carry through the mall. I wasn't really talking only about 3 tier cakes. *sigh*

Generally mall bakeries are located near an entrance (both for convenience and to attract passersby to the smell of fresh baked goods) so carrying a boxed cake out of a mall bakery wouldn't be too different from carrying a boxed cake out of a standalone retail bakery.
post #15 of 19
I remember one of the business on the WE channel amazing cakes show had a storefront in the mall and they seemed to do very well. Although I remember it being in a location that was accessible as soon as you entered the mall so it wasn't like you were carrying it throughout the mall. Although I don't see what the big fuss is about, people carry all sorts of things through the mall that require them to be delicate, your going straight to your car so what difference does it make and Jason is right most stores have backdoor acess for large items that can't be carried out so I would imagine if you did have storefront and was doing big cakes and such you would have access to a separate entrance to deliver cakes (ex. you don't get a TV or refridgerator etc. at the checkout counter you go to the back entrance). It's a nice idea provided you have the money to get it going and location is key to making your business work many good business have failed due to being in a bad location, it's very important no matter how good your product is.
"If "Plan A" didn't work. The alphabet has 25 more letters. Stay Cool"


"The purpose of a business is to create a customer who creates customers"
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"If "Plan A" didn't work. The alphabet has 25 more letters. Stay Cool"


"The purpose of a business is to create a customer who creates customers"
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