I am having a promotion right now, posted on my Facebook page. My regular price is 20$/dozen and I am having a buy a dozen, get the second one half price promotion.

Someone from my hometown (who was my softball coach when I was a kid!) replied with this comment:

"20 for 12 cupcakes??? Yikes, they must be made of gold...lol."

It's out there on my page for everyone to see. I can't just leave it and not respond. What do you guys think I should say?

AI always delete any comment that is less than professional. No matter who leaves it.

Thanks for replying. I'll think about that. I'm just starting out so this is all very new to me.

I'd delete it without a second thought.
 

A$20 for 12 cupcakes is a pretty low price. How much are you earning per hour and what is your profit margin at that price after your costs for ingredients, labor, and overhead?

As for the comment I would just delete it.

AIf you let one person leave a comment like that, it not only breeds doubt about your prices/product among your other clients, it also leaves the door open for others to do the same thing. I just won't put up with it. I'm basically starting out too, and refuse to let things like that get out of hand, or I will look unprofessional.

Delete it right away.  You are not deleting just things that favorable toward you and your product, you just have a jacka$$ that thought the comment was funny.  Like IAmPam states this can lead into more foolish comments and then it would be more difficult to get them out of sight of others.

ADefinitely delete it. I would also consider sending a message to the person who posted it telling them why you deleted it.

That is exactly why FB made the delete function.

there is always someone who is comparing your prices to the local grocery store.  I forget where I'd read  (been several years ago), but that grocery stores like Walmart don't even actually plan on making money through their bakery.  They are there more as an advertisement or a draw to their store.  You buy a birthday cake, where are you going to get the candles, ice cream, paper plates, etc, all the other foods for the party, etc?  Yep, they're thinking you'll get them at their store.  Anyway, they don't price their bakery items high because they're planning on making the real money on all the other items you buy.

A few years back, I used to sell my products at a local farmers market and there was this lady who came almost every week and had a snide remark about the prices or anything she could.  I remember her commenting on the price of my cookies, which I sold by the dozen, saying something like, "$3?  I could make them for cheaper than that!"  Um, yeah, that's the point, lady!  She also thought $8 for a homemade pie was high.  I remember one day, seeing her in her nice Cadillac, thinking how she always complained about prices and yet, she can afford a Caddy?? wow...

Anyway, I agree with just deleting the comment.  It's not really something to get worked up about.  People like that are out there!

AWhen you charge low prices people still look at you as the local cheap cake lady. If you want people to respect your product as professional, you have to price it as such.

I would delete that without even blinking. People post first and think later.

1.  Delete

2.  Raise your prices.  a doz cupcakes from me = $36

Delete it. 

Do not respond.

And yes - leah is right. Raise your prices

I'd reply with "My cupcakes are homemade and made fresh per order. When you pay $10 or so for cupcakes at a grocery store they are premade and frozen months in advance until the are set out for display. A lot goes into a small business bakery". 

A

I would focus instead on the quality of the ingredients and the attention to detail allowed by small batch operations.

From a quality perspective there's nothing wrong with making cupcakes in advance and freezing them, even for months at a time.

Hmmmm. I don't think I said there was anything wrong with freezing cupcakes in advance. I was focusing on her question and how to reply to him without sounding unprofessional. At home bakeries don't always have the same man power etc as a store bakery therefore everything is more hands on. 

Im starting to reconsider my pricing now. I charged $60 for 40 cupcakes with fondant toppers 

as for the comment, Yes I would definately delete it. 

Kittycakes, you can definitely charge more!  

AI could make spaghetti with meat sauce for a quarter of what Olive Garden charges but I still go there and pay $12.99.

If you can shop for, mix, bake, frost and package 60 cupcakes in the amount of time your $40 covers at a living wage, then it's a reasonable price. Chances are you made a few dollars an hour at the most on that order, would you accept that pay rate anywhere else?