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How Much Discount to Give to a Shop Who Wants to Sell My Cookies - Page 2

post #16 of 23
I agree with Stitches . . . you have all the ingredient cost and labor, and if you sell a cookie for $2 that the retailer will sell for $4, you are getting the short end of the stick. It will be very hard to raise your prices later, so set your price where it needs to be now to make a profit.

Love all your cookies - your damask stencilled wedding cake cookie was particularly pretty.

Good luck!

Liz

Follow me on my Twitter handle: @Sugar_Iowa

Or on Facebook: https://www.facebook.com/SugarFineBakedGoodsAndConfections

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Follow me on my Twitter handle: @Sugar_Iowa

Or on Facebook: https://www.facebook.com/SugarFineBakedGoodsAndConfections

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post #17 of 23
Quote:
Originally Posted by Stitches View Post

If a 2" cookie sells for $2.00.......your probably not making any money unless you have a machine making them. You couldn't possibly sell a 2" decorated cookie for any less than $2.00 and make a profit, so I don't know how you can afford to sell them wholesale to anyone. Your wholesale price must be at least $2.00 per cookie to make this worth your time. Which means your retail price should be $4.00 per cookie.

 

 

yeah, i don't know.. about you actually covering your cost or a profit.. NOTE when you sell an item at wholesale. YOU can set a min order.. So, lets say you put 50 dozen down at min to obtain the wholesale rate. .YOU can then cover some of the cost..

If this was a small store front. I've done this.. given the items to the store.. Allow them to sell them.. and I come and collect a percentage of the sales.) that way the store doesn't take a hit.. and we are still marketing..

I've done that a couple of times..

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post #18 of 23
Thread Starter 
Well for a $2.00 cookie my actual cost, overhead, ingredients, etc, is around $0.50 per cookie. My time depends on the type of cookies, but more elaborate the higher the cost. $2 cookie usually is talking me 5-6 hours from start to finish on average. So I do make a profit, but I agree that it wouldn't be worth doing wholesale for a dozen cookies or something. But it would be nice to see my name get out there more. I could never sell a 2" cookie for $4.00 anyway. No one would ever buy them. The ones I've done for weddings people always ask for the cheapest possible. Now if I lived in Toronto that would be another story! icon_smile.gif
post #19 of 23

Hum....the mass produced hard as a rock, tasteless cookies individually wrapped and sold at grocery stores, bakeries, Starbucks and other coffee shops retail for $4.00 or more everywhere in the US. $2.00 per cookie is a non-decorated frozen dough baked off cookie price sold in convenience stores.

 

You wrote, " $2 cookie usually is talking me 5-6 hours from start to finish on average." what does that mean....you work for 5 to 6 hours on 1, $2.00 cookie?

post #20 of 23
Quote:
Originally Posted by Spectra View PostThe ones I've done for weddings people always ask for the cheapest possible.

That's standard, everyone wants something for free or as cheap as they can get it!!

 

But if you work for those kinds of clients and you compete against cheap mass produced products you can't make a business of that! What's the point of working if you don't make a profit or you make less than a minimum wage job? You'd be far better off (mentally, physically and emotionally) working at almost any other job...

post #21 of 23
Thread Starter 
Lol, Stitches, no, sorry, I meant for a double batch, 60 cookies, average. Though usually we are making the 3" cookies. Definitely bringing in more than min wage. I've seen the decorated cookies at Christmas time at Starbucks, 3" snowman this past year, and they were selling them for $2.50 not bagged. I've seen the big 4" cookies go or $6, but I hardly ever make that size due to the price. Some of my 3" cookies would go for $3.75 due to lots of detail. I definitely agree with what you are saying about about those type of clients. I need clients who are not afraid to spend money on good things! Hehe. But darn its hard to reach them!
post #22 of 23
Thread Starter 
Quote:
Originally Posted by liz at sugar View Post

I agree with Stitches . . . you have all the ingredient cost and labor, and if you sell a cookie for $2 that the retailer will sell for $4, you are getting the short end of the stick. It will be very hard to raise your prices later, so set your price where it needs to be now to make a profit.

Love all your cookies - your damask stencilled wedding cake cookie was particularly pretty.

Good luck!

Liz

Thank you Liz! I love playing with stencils. When I started my prices were a bit higher, but nobody seemed to want to bite. It's hard when I have nothing to compare to in this city except Starbucks :/
post #23 of 23
Quote:
Originally Posted by Spectra View Post

Well for a $2.00 cookie my actual cost, overhead, ingredients, etc, is around $0.50 per cookie. My time depends on the type of cookies, but more elaborate the higher the cost. $2 cookie usually is talking me 5-6 hours from start to finish on average. So I do make a profit, but I agree that it wouldn't be worth doing wholesale for a dozen cookies or something. But it would be nice to see my name get out there more. I could never sell a 2" cookie for $4.00 anyway. No one would ever buy them. The ones I've done for weddings people always ask for the cheapest possible. Now if I lived in Toronto that would be another story! icon_smile.gif

Sounds like you have some options.. YOU Can sell it to them for 1.00 since the cost is .50.. But, the order would have be set at an min. So, 5-10 dozen.. You have to be able to bring your profit. .I definately wouldn't do al those details for 1.00 but you can always do an wholesale verision that doesnt' have so much detail but taste just as good. !

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