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Amazon Local Deal

post #1 of 12
Thread Starter 

Have you ever done it?

 

I'm wondering about the benefits to my business...

post #2 of 12
What are the terms? Generally these groupon-type deals are not worth it unless you are trying to reach cheap customers.
post #3 of 12

My kids restaurant did a groupon and it brought in TONS of new business. I know I won't try a new place without a deal, but if I like it I will go back.

post #4 of 12
Thread Starter 

i received an email, and i was hoping the commission price was in there, but it wasn't. :( I'm talking to the guy next week. I am just looking for innovative ways to get people talking about me. One thing I do know is that I can control how many I sell. 

post #5 of 12

Yes...Melanie sold 700. A lot of people never used them, so they didn't really lose a lot of money but they got tons of new occasional restaurants and a couple dozen regulars. Of course you won't get repeat customers unless you offer a great product.

post #6 of 12
Please post the terms when you hear them! I did a groupon and I had to give a 50% discount and only got to keep 50% of that... Yeah, 25% of retail! I did raise my prices before I did it though, but it didn't really make it worth it. It just hurts me in my soul too much to give "free" product. Though, my groupon account manager is a repeat client, and I have a lot of business from one lady who didn't even buy the groupon. Her BF has a friend who ordered 6 $150 cakes in the past 7 months!

And there was a dude who got a cake for his "partner" and they recommended me to my most recent paid bride, who is getting an $800 cake.

The biggest problem though is getting them to stop with selling them already! I signed up for 50, and sold 116 before they would turn the darn thing off. I was pretty furious about it for a while.... Didn't do any good, though!
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #7 of 12

i would be very apprehensive personally because I have seen custom bakers get ripped to shreds on Yelp when a GroupOn is sold and then, because fulfillment has to be based on custom availability, the customer can't get the product when they want.  I saw reviews for one cake maker who looks to have done a Cupcake deal and was getting reamed for not answering the phone and having to leave a message,  and for not having cupcakes ready to go, and for not even having a store front (all things were terms spelled out, but small print isn't read by everyone).  If I had a store front and a stocked case, I'd maybe do a promotion, but I would hate for it to be oversold and for me to underperform. 

 

I personally think that there are better ways to achieve name recognition with less risk. 

post #8 of 12

Or you could bake a lot of cupcakes in advance and freeze for preparation. I had the groupon folks email me 2 days ago. I haven't even answered yet. I did not know Amazon did something similiar

post #9 of 12

Is living social the same as Amazon Local? I get emails from both and they seem to be running the same promotions so I think they're linked. No idea about either one. I got asked to do a "Sweet Jack" which promotes the discount on radio stations. It isn't as big as Groupon or Living Social but the damn jingle gets stuck in my head. 

Birthday Cakes
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Birthday Cakes
(6 photos)
  
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post #10 of 12
Amazon is a part owner of LivingSocial, so Amazon Local often distributes LivingSocial deals but they offer their own deals as well.
post #11 of 12
Thread Starter 

he's calling me on tuesday. i'll let you all know what i find out.

post #12 of 12

All the experiences I've read from bakers doing something like this or Groupon have never worked out to the baker's advantage.

Tact is telling someone where to go so nicely they can't wait to take the trip!
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Tact is telling someone where to go so nicely they can't wait to take the trip!
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