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Choosing a name - Page 2

post #16 of 23

I like Batch 17, too! I haven't seen that episode, but I think it sounds cool, and it still makes me think of cakes and cookies because they are baked in batches. Very nice.
 

http://letsgetcaking.blogspot.com/

 

All this cake, and I've gained too much weight. LOL! I am now....The Cake Runner!

 

http://thecakerunner.blogspot.com/

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http://letsgetcaking.blogspot.com/

 

All this cake, and I've gained too much weight. LOL! I am now....The Cake Runner!

 

http://thecakerunner.blogspot.com/

Reply
post #17 of 23

whenever I see a curious name it sticks in my head....

post #18 of 23

I have lots of experience with this. Pick a name that is short and easy to remember and tells what you do.

 

When we opened 4 years ago, we were a custom only shop and I had a name I thought was pretty good.  Two years later, we opened our own storefront and bought out another well-known cake shop since she has the equipment that we needed and high-end customers.  We struggled with the name... a lot!  Do we keep our own name? Do we make try to combine the 2 shops into 1 name?  We talked to several other local people in the event business, like planners, florists, etc. and no one was really crazy about our current name.  It was long and apparently hard to remember.

 

We struggled long and hard and decided to go with a new, shorter name and happened to be what everyone called my cakes when I first started decorating in 1990 - TracyCakes and since I'm Tracy, it worked. 

 

Our little business and grown and we have a great reputation in town.  I met other people before and no one could get our name right.  Now, no one has a problem remembering our name, they love it, they remember it and then there is a little bit of thrill when people are excited to me "The Tracy".  It's quite humorous.

 

One bad aspect about naming your business after yourself and I didn't know - everyone that calls wants to talk to "Tracy".  The person answering the phone can help them but they want "Tracy".  I sometimes claim to be "Gertrude", not Tracy.  :) 

post #19 of 23
Marketing 101:

1. State what you do. People should know from looking at your sign what you do.

2. Easy to spell/read. Otherwise, you will have to spell it frequently. More importantly, people will get lost. Seriously, you would be amazed how many people can't spell dessert. I'm thinking of buying Delicious Desert to redirect! No problems with delicious...*facepalm*

I wanted a fancy name like Gateau. My husband is marketing genius. He seriously gets irritated by vague names. Well be driving in the car & he'll say "what the heck to they do/sell?!"

When I was picking a name, he said what do you do? What do you sell? Pick one descriptive. He wanted Carolina Desserts. Delicious Desserts won!

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
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www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #20 of 23

I really like the 'batch' idea, but I think the 17 will throw people. They won't get the 'friends' reference, and wonder why you need 17 batches.

 

Maybe something like 'fresh batch' or 'first batch'. Even then, a batch usually refers to bikkies, not cakes, so that would probably be confusing as well.

 

In conclusion, I've been no help to you at all.

post #21 of 23
Quote:
Originally Posted by Mel37 View Post

LOL well I'm glad to have started a mini Friends revival at least! ;D The episode is actually 'The One with Phoebes Cookies'.

I think I am going to stick with the name, I've no idea what else I would use at this point! I will definitely think of an appropriate tag line though too.

Hi Sugarmagic (great name BTW!) I know what you mean about feeling a bit lost, there's so much to do! So far I've registered with my council and got my hygiene rating and certificate, am working on a logo and a website and am about to sort insurance and bank accounts etc! I hate all the businessy stuff but it needs doing - ditto on any advice you might have though LOL :/ Good Luck with your start up!

Good luck too, and hope all goes well. Do you work from home or do you have premises? what qualifications do you have?(if any) I dont have any, just self taught. Think i may need to go on a food safety course first. 

Great that we can come on CC and get some friendly advice!

Wizards first rule: People are stupid, they will believe a lie because they want it to be true; or theyre afraid its true.

 

Wizards second rule: The best intentions cause the greatest harm.

Reply

Wizards first rule: People are stupid, they will believe a lie because they want it to be true; or theyre afraid its true.

 

Wizards second rule: The best intentions cause the greatest harm.

Reply
post #22 of 23

Love the name tracycakes. I wanted to be christinescakes, but there were so many on the internet i decided against it.

Wizards first rule: People are stupid, they will believe a lie because they want it to be true; or theyre afraid its true.

 

Wizards second rule: The best intentions cause the greatest harm.

Reply

Wizards first rule: People are stupid, they will believe a lie because they want it to be true; or theyre afraid its true.

 

Wizards second rule: The best intentions cause the greatest harm.

Reply
post #23 of 23
Thread Starter 
I'm setting up from home, starting slowly and hopefully building up - I'd loooove premises though one day! A little cakey hideaway LOL icon_biggrin.gif

I'm mostly self taught, but I have taken a coupe of courses to help - very early on I did a day on torting and covering a cake, and more recently a day at Peggy Porschen in London doing Royal Icing, and I just completed a PME Diploma in Sugarflowers which was soo much fun and I learnt tonnes - I'd highly recommend it!

I did a CIEH course on food hygiene as well, which my council EH officer was really happy about, so it's a good idea to do. Most of it is common sense anyway, but it all helps. I got a 5 star rating because I could demonstrate I knew all of the requirements etc.
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