- 8,198 Posts. Joined 7/2010
- Location: Orange County, California
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Having trouble getting orders - Page 5
Poll Results: What do you charge for a PLAIN white 8" two layer cake (vanilla and buttercream with fondant)
75% (40)Over $35
Cake Central Top Picks
Who cares about them? If I were you, I'd double my pricing immediately and do what you can to live up to that part of your name that says couture. $2 and couture don't really go together. Neither does bespoke and star tipping, which I saw on someone's site recently.
Oh, I just realized I already chimed in here earlier. Ok, it's already been established that there are decorators in your area with pricing way above that, and they have business. So whoever buys from them, you need to go after those types of clients. Can't say the market isn't there, cause I know it is. Your work is too pretty to be attracting cheapies, or wasting time explaining quality to them when they don't even care anyways. I call those the yard sale buyers: price is the ONLY thing that matters.
When you price too low you are inviting comparison shopping to Walmart and grocery stores, and you can't beat them on price. By aiming higher (which will require a new marketing strategy and targeted ads) you will reach customers who focus more on quality than on price.
- 347 Posts. Joined 7/2013
- Location: Ontario
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If you can't afford cake dummies, it might be prudent to put the business on hold and focus on building up your startup fund until you have enough saved up to finance a comprehensive launch that includes a fully executed marketing strategy.
I shoot down suggestions because they are things that I have already thought of and am unable to do. I've tried just about everything. Charging high, charging low, charging in between, doing this, doing that, buying this making that. I appreciate EVERYONES advice. That is after all what I asked for, advice. I get that professionals like you get frustrated with beginners like me. I do. But I'm doing everything that I can and apparently I can't do anything differently to help myself. So, my business will suffer and you can all be right.
I'm not meaning to offend anyone. I'm just an 18 year old girl trying to make some money. ("You're not making any"). I've made $300, which I've used to fix my dad's wheelchair ramp. It's enough for me that I'm able to do a little. I seriously can't find anybody willing to pay a good price for my cakes yet. Until then, i'm sticking to what people are willing to pay.
I altered your quote so as to not requote something a moderator might have to delete.
Where are you looking for customers? Maybe look into how to optimize your website -- that's something someone with extra time on their hands can do for free. The point is to push your website's ranking as high as possible.
Since you're so young, it probably hasn't been long since you had American history. Do you remember when they talked about stuff like the Sherman Anti-trust Act? One of the things I remember from history was something called predatory pricing - I remember it so well because it was just so evil. A big company could come into town, charge under market and put their competitors out of business. As soon as they did, of course the price would go back up. And even go higher because they'd have a monopoly.
I looked up the definition: Predatory pricing is the practice of selling a product or service at a very low price, intending to drive competitors out of the market.
While you are not intentionally trying to drive anyone out of business, that's the still the effect of charging such low prices.