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Facebook Advertising and paying for your adverts - do you use it? - Page 2

post #16 of 51

After reading this I decided to do a little experiment. I ran a promotion with a budget of a whopping $10. It did reach a lot of people. But being in Va I do not deliver to Oregon so not exactly my target audience. Back to the drawing board. Today I figured out how to target only local people. Again I have reached a lot of people. Now here is the part that is irritating. I posted a promotion with simple instructions 1) become a fan of my page 2) click the link to my website and fill out the contact form RIGHT there...no navigating or surfing required. Someone will be randomly selected next week to get a dozen sampler pack of cupcakes or an 8" cake delivered to work to share with their co-workers. Either people lack reading comprehension skills or really don't pay much attention to these things. I had quite a bit of interest. But most people liked the post (not the page) or liked the page and not went to the website. Of the 2 days only 15 people followed directions (so far). It is a little frustrating but I can't determine the effectiveness yet until I see if I get any orders. One woman did contact me 7 times. She runs anew up and coming restaurant that currently has no dessert menu. SO being the big dreamer that I am I now see myself as the sole dessert provider for the place...lol. I will let you know if I get any orders from my new fans of either the website, the FB page or from business cards I drop off to the winner of the promotion

post #17 of 51

So far I'd say google Ad words WAY superior.

I had two etsy shops and ran those before they charged way better.

I got $50 to use on Facebook and after a week only 2 likes one of which I had to ban forever..Yucky yucky person (nasty pics)

Anyhow I wonder if it has to do with location.

I am in a rural area where even running the ad I only have 500 people that the ad will go to.

post #18 of 51
Enlighten me of this google ads u speak of... Lol. Sorry... Tired and goofy
post #19 of 51

Its set up through your gmail account.

You can google it and follow the instructions for it. Its very similar to FB only I think the charts and graphs are better and it actually works..lol
 

post #20 of 51
I just used the Facebook option to boost posts last week. I did a general one not tailored to my location and then one that was just targeted in my state. I got a few new likes but none from anyone close by which doesn't help much. I didn't know about google ads. I am going to check that out. I will probably try the Facebook boosting option for a wedding cake I will be making and only promote it in my state. Will try to remember to post about my results from both sources.
post #21 of 51

Boosting Facebook Likes is great if all you want is more Facebook Likes. However, it doesn't appear to help sales.

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post #22 of 51
Agreed Mimifix. I am trying to figure out ways to get my name and product out there. I put an ad in a local paper that has a distribution of 35,000 but nothing. I would need to continuously run the ad which just isn't feasible at 100/wk plus I think lots of people don't even read the paper. I am getting ready to make some cakes with cake dummies to increase my portfolio and was planning to contact local reception halls, florists and wedding coordinators with a polished brochure/portfolio. I really want to go us specifically on a ten mile radius from my town. Any other ideas for getting myself out there?
post #23 of 51
Meant focus on 'go us'
post #24 of 51

If you only do cakes, it's going to be a long haul. There are already too many cake businesses, since anyone with a kitchen and a Facebook page is your competition. I suggest adding a couple other products to increase your customer base and slowly build from there. 

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post #25 of 51
Quote:
Originally Posted by Psyched baker View Post

Agreed Mimifix. I am trying to figure out ways to get my name and product out there. I put an ad in a local paper that has a distribution of 35,000 but nothing. I would need to continuously run the ad which just isn't feasible at 100/wk plus I think lots of people don't even read the paper. I am getting ready to make some cakes with cake dummies to increase my portfolio and was planning to contact local reception halls, florists and wedding coordinators with a polished brochure/portfolio. I really want to go us specifically on a ten mile radius from my town. Any other ideas for getting myself out there?

What are your competitive advantages? Who is your target market and where do they look when they need a cake for their event?
post #26 of 51
Quote:
Originally Posted by jason_kraft View Post

What are your competitive advantages? Who is your target market and where do they look when they need a cake for their event?

 

Jason, these have been great questions to help new businesses. Some of the newbies might even reach their goal. But I wonder, with the current trend toward an over-saturated market, we can have a new dialogue. The pragmatist in me always wants to shout first, "This is a tough, tough market to survive in."     

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post #27 of 51
I definitely think it is going to be tough getting my product/name out there. I think I have a nice advantage in that I do gluten free, vegan and allergen free cakes. I do offer cupcakes, scones and truffles too. I thought it would be good to market myself where weddings are concerned as a gluten free and or vegan baker because that can be hard to find. I appreciate your advice. My roots are similar to yours as my mother taught me all I know about the baking end and I am self taught on the decorating end.
post #28 of 51
Quote:
Originally Posted by Psyched baker View Post

I definitely think it is going to be tough getting my product/name out there. I think I have a nice advantage in that I do gluten free, vegan and allergen free cakes. I do offer cupcakes, scones and truffles too. I thought it would be good to market myself where weddings are concerned as a gluten free and or vegan baker because that can be hard to find. I appreciate your advice. My roots are similar to yours as my mother taught me all I know about the baking end and I am self taught on the decorating end.

You're right, that's a great niche to be in. If you're not averse to birthday cakes there is a huge under-served market of parents who want a professional cake for their kid with food allergies, this can help supplement your wedding cake business.

I was in the same niche and I found the best marketing strategy was Google AdWords with focused keywords (gluten-free, nut-free, vegan, etc.) combined with in-person networking at Celiac/food allergy support groups and with other vendors that serve the same market (e.g. wedding planners who focus on vegan events).
post #29 of 51
Quote:
Originally Posted by jason_kraft View Post

What are your competitive advantages? Who is your target market and where do they look when they need a cake for their event?

My competitive advantage is that I make gluten free and vegan cakes in addition to traditional cakes and all of my cakes (even the GF ones) are really delicious. I do everything from scratch including my fondant. My target audience would be upper middle class. I am working on my skills with wedding cakes as I think that is my best potential money maker. My cakes are priced competitively with other high end providers. As an example, the cake below is an 8" three layer chocolate cake w/cookies and cream filling with a 6" three layer yellow cake with strawberries and cream filling both covered in fondant. The truck is RKT with fondant covering. The cost for this cake which took me five hours to make (baking time not included) is 249.00. image.jpg 459k .jpg file
post #30 of 51
Quote:
Originally Posted by jason_kraft View Post

You're right, that's a great niche to be in. If you're not averse to birthday cakes there is a huge under-served market of parents who want a professional cake for their kid with food allergies, this can help supplement your wedding cake business.

I was in the same niche and I found the best marketing strategy was Google AdWords with focused keywords (gluten-free, nut-free, vegan, etc.) combined with in-person networking at Celiac/food allergy support groups and with other vendors that serve the same market (e.g. wedding planners who focus on vegan events).
Thanks for the ideas of places to market myself. I actually really love making children's birthday cakes, so that is good. I am marketing myself to do birthdays, special occasion, anniversary, baby shower and soon will market myself to do wedding cakes. Thanks again for the advice. I am still working on my website but it is below if you want to take a look. There is something going on with the preview panel on the home page that is compressing the pictures so they look squashed. Any feedback you have is appreciated!
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