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Facebook Advertising and paying for your adverts - do you use it?

post #1 of 51
Thread Starter 

I am really curious - as to how many cake decorators use paid for advertising on facebook?   There are a whole range of choices - from boosting your post by paying for it, or paying for people to see your advert and paying for people to click on your advert.   Do you use this as a marketing strategy - or have you avoided it, even though you are quite active on Facebook, because it is too confusing?  Just wondering how everyone advertises their businesses.   ..:) Kx 

post #2 of 51

I don't use the paid advertising on Facebook.  My bakery is in a small mountain community, and I don't know how well, Facebook is going to reach my target demographic.  It also seems a bit expensive to me compared to the cost of putting an add in one of our locally published papers that is sent to everyone in my area.

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post #3 of 51

I've used it the past couple of weeks for our restaurant.  First I tried boosting to friends and their friends, and now I am trying by location (targeted to my city).  I will have to let you know in a couple of weeks what I thought of it.

 

It has gotten our page more likes, which will expand our reach on unpaid posts as well.  I think it is pretty cheap compared to local newspaper advertising.  The last one I scheduled was $15.00 to reach an average of 4000 people.

 

Liz
 

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Follow me on my Twitter handle: @Sugar_Iowa

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post #4 of 51

I do not use facebook for advertising.  I find my money is better spent with google adwords.  

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There are times when I think I can help. Other times I think, given an already shallow gene pool, I am doing more for humanity by just letting go...

 

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post #5 of 51

I've used it, in a matter of 1 hour i got three new likes. Have not used it sense though.

post #6 of 51
Ok I didn't do this on purpose or for cake, but I sell (use to sell) coconut postcards on facebook. I started to make an ad just to see what it would be like but then I quit because I didn't have any money to buy and ad. A couple days later, I got an email from Facebook that asked me why I stopped making my ad and gave me a 50 $ gift of ads
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Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
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post #7 of 51

We use it, on and off. The nice thing about it is that once you've created an ad, you can turn it on for a while, then pause it for a while if you need to, then turn it back on. When we first used it a couple of years ago, it didn't really seem to do much, but in the past year we have really noticed an increase in our leads and actual jobs from FB, where we used to have hardly any actual business from it.

 

We definitely get more likes and more interaction on our page when we have the ad running, which does lead to more exposure. For us, it's a really cheap advertising option that, if nothing else, gets our name out there and gets us noticed. I do know that with the changes they have made to news feeds, it seems you almost have to pay for your ads in order for your posts to show up in even your fan's feeds. 

 

We are a storefront bakery/custom cake business, I'm not sure if it would work as well for a business who does custom cakes only. 

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post #8 of 51
Quote:
Originally Posted by brenda549 View Post

I do not use facebook for advertising.  I find my money is better spent with google adwords.  

This. The ROI for Google AdWords tends to be far superior to Facebook advertising if you are looking for paid orders and not just "likes".
post #9 of 51

We use Google AdWords too. The more the merrier. :)

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Before you ask- I'm licensed, inspected, insured, and all that jazz.
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post #10 of 51

I have done the Facebook ads off and on for the past few months.  I did get a lot of new likes but no new business. Someone liking your page doesn't always equate to new business.  

post #11 of 51
I just ran two ads with a gap in beween for my Etsy shop, and it increased my Etsy business, likes and traffic on facebook. Paying for a targeted ad would be the way to go, paying to promote a post just reaches the people who already know about you. If you target an ad to reach only people who don't like your page yet, but who have the interests that you want to reach, it can be effective. It's cheap to try out, too, so set a low limit and see what happens.
post #12 of 51

We do it every now and then to promote our retail days (every Saturday; by appointment any other day). It has helped more people find out about us. I just finished today's retail hours and we probably had 5 new customers from Facebook. I'm always asking people how they found out about us. I think it's an inexpensive way to get people to know about you. I think it would be best for cupcake places or bakeries with retail space; most of my customers from facebook are buying cupcakes. Most of my wedding clients found us online (if they didn't have a friend who knew about us). So in that case (wedding cakes, party cakes, larger orders) I would probably go with good adwords. 

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post #13 of 51
Quote:
Originally Posted by brenda549 View Post

I do not use facebook for advertising.  I find my money is better spent with google adwords.  

Brenda, are your google adwords well targeted for your area? I wouldn't want to invest in a add that is seen across the continent...

 

I think FB advertising is ok. We only did it a couple of times and got better numbers but how does one measure the ROI.

post #14 of 51
Quote:
Originally Posted by ColinLeger View Post

Brenda, are your google adwords well targeted for your area? I wouldn't want to invest in a add that is seen across the continent...

Google's toolset for targeting ads is far superior to Facebook's. You can target based on specific keywords in search queries as well as geographic area, including a specific city or even within an X-mile radius of your business.

http://www.google.com/adwords/how-it-works/target-your-ads.html
Quote:
I think FB advertising is ok. We only did it a couple of times and got better numbers but how does one measure the ROI.

In very basic terms, ROI = the amount of new business brought in by an advertising campaign / the cost of that campaign. You can easily identify clickthroughs from each AdWords ad by using Google Analytics, and when a customer places an order you should ask how they found your business.
post #15 of 51

 Thanks jason_kraft 

 

Without getting technical, ROI couldn't possibly be 100% accurate, the click trough of an AdWord would mean that someone was interested enough to actually Click the ad, where FB post 'seen by XX' doesn't mean they actually liked your page or click through your FB page or site. 

 

Still I prefer these to traditional Paper ads.

 

(assuming everyone here is in the cake business, other markets might be differents)

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