Originally Posted by daprincessnora
Thanks for your advice Elcee , it looks that you're just a customer oriented person and that's why you came up with this lovely idea for your customers, if it was me a customer who buys a cake for a wedding I surely would like to taste the cake ! In my opinion even if the order was less than 100 servings i would do it and moreover free of charge, I call it customer service ! At the end if I'm confident enough of the quality of my cakes, frostings and decors I wouldnt be worrying too much about the number of clients who would drop out and cancel their order. Plus for beginners, this is something extra to get more footfalls into your little bakery, nowadays customers are not just focussing on the main product, but more on the services attached with it, they just feel more confident about their decision when having a trial, and it also can be taking from another side, if you've done like 10 tastings and 7 out of them didn't compelete the order it might be a clue for you to revise your recipes and flavours to make it more rich and tasty, so Im thinking that it worth the "loss" just to get a feedback from the customer that help you to improve.
I understand how the blogger was amazed when she got the box from you as it's really something not common it shows how sweet and considerate person you are.
I like your tasting to go boxes! And one day if I went and established a cake business I will consider this idea.
Best of luck always!
The concern is not losing the order because a customer does not like the taste of the cakes- in fact, tasting the cakes is what should make them fall in love with your product and book with you. I also feel that the goal of a tasting is not obtain feedback from the customer regarding your product. Of course, it makes sense to note clients preferences, but by the time you are selling cakes professionally, you should have done your research and be confident in your product. Testing your flavors is best on family and friends, not potential clients.
The issue is time, which is an expense. It takes time to package the tasting box, time to prep for the consult and time to spend at the consult. In business, time is also worth $ and is an expense. If you calculate the cost of the time when offering a tasting, you will see that providing tastings for smaller orders does not make financial sense. To-go tastings are a bit more affordable, but still not worth it from a business standpoint. If the customer feels they really want that tasting, they should feel it is worth their money to have one, if it's not worth it to them to pay the fee, then it is not worth the businesses expense in time and product.