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Website advice - Page 3  

post #31 of 133

good changes. heading in the right direction!  Also, I think make "batter up cake" font larger, and maybe consider a change of the back ground image.  I think your hearts in the right place and I know you can do a good job. Just keep working!

Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
post #32 of 133
Thread Starter 
Quote:
Originally Posted by kaylawaylalayla View Post

my suggestion for the grocery store vs custom cake section, if you decide to even keep it. is a table. keep it vague, simple and for the most part positive.

 

 

 

 

exampletable.docx 17k .docx file

 

 

Quote:
Originally Posted by BatterUpCake View Post

 

 

 

Quote:
Originally P

I was on the phone earlier and just seen the table you posted. Can I use that?

post #33 of 133

please do! customize it however you want, I tried to make it purple to fit into your theme.

Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
post #34 of 133

I'm a bit behind on this particular thread, but I definitely suggest getting a web designer. Even if that means looking into your own contacts and getting a "favor" or some help in return for cake (yep that's how I do it lol).

 

Also check out freelance sites such as www.guru.com or www.elance.com or even Craigslist... I'm listed there for marketing and other business-related what not and do cheap stuff for small businesses. I can't be too much help with website design though ... I'm still working out the kinks of my own. I grabbed a cheap domain and got a godaddy.com account and built my site from there. I'm using a form builder through Google Drive as my online order form until further notice. Site visitors go to the site, fill in the order form and submit it. I'm notified via email every time I get an order. Not the most high-tech stuff but it's working well for now. Go to www.cemcupcakes.com to see what I'm talking about ...

 

I think the best tip is already out there .. keep it professional. I see the changes that you've made and you're definitely moving in the right direction, but there is much to be done if you want a top notch website to compliment what I'm sure are top notch cakes! Good Luck!!!

 

(Sorry so long ... I talk a lot lol) tapedshut.gif

 

Candice Durham
CEM Cupcakes, Chef & Owner

 

 

Candice Durham
CEM Cupcakes, Chef & Owner

 

post #35 of 133
Thread Starter 
I used a site builder site like godaddy and paid for my own domain
post #36 of 133

I like the changes you made! I saw it this morning and thought it gave off more of a blog feel, but I think it looks great now. I like the way you added the "veteran owned and operated business" on the home page. I didn't see that before. :)

Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
Let's eat grandma. Let's eat, grandma. Punctuation saves lives.
post #37 of 133
Quote:
Originally Posted by BatterUpCake View Post

I used a site builder site like godaddy and paid for my own domain

What sitebuilder are you using? I've had experience with quite a few of them so I may be able to give your some more specific advice...

 

Candice Durham
CEM Cupcakes, Chef & Owner

 

 

Candice Durham
CEM Cupcakes, Chef & Owner

 

post #38 of 133

Not words:
proprieter
reccomended
suprise (x2)
 

post #39 of 133
Where do you provide information about the products you offer?

Get rid of "About Us" (it's redundant, include that info on the home page), "Guestbook" (that's what Facebook is for), and "Fun Facts & Trivia" (this can go on a FB page or a blog). "Favorite Sites" should be changed into a page where you coordinate with complementary vendors (florists, photographers, venues, etc.) in your area, perhaps you can work with them to put together packages for event.

I also recommend including your licensing info based on your state's cottage food law (if you are not issued a license number you can just say that you are operating according to the cottage food law rules).
post #40 of 133
And FYI, there is a Batter Up Bakery in Portsmouth VA that holds a live trademark. This may be an issue down the road if you end up expanding.

http://tess2.uspto.gov/bin/showfield?f=doc&state=4809:2e23hl.3.1
post #41 of 133
Quote:
Originally Posted by jason_kraft View Post

And FYI, there is a Batter Up Bakery in Portsmouth VA that holds a live trademark. This may be an issue down the road if you end up expanding.

http://tess2.uspto.gov/bin/showfield?f=doc&state=4809:2e23hl.3.1

If they're a registed business in the state of VA you won't be able to use that name as a business. I never even thought of how the cottage food law works with that, but if there's another business who's licensed with that name in the state then you should just change your name now and save yourself the trouble down the line.
post #42 of 133
Thread Starter 
Already checked with the Va trademark site and my name is available. I already talked with the Portsmouth lady. She had her LLC and has applied for a registered TM. Unfortunately for her she could not provide a physical address or any info about her livense
post #43 of 133
Quote:
Originally Posted by BatterUpCake View Post

Already checked with the Va trademark site and my name is available. I already talked with the Portsmouth lady. She had her LLC and has applied for a registered TM. Unfortunately for her she could not provide a physical address or any info about her livense

I'm not talking about a trademark, I'm talking about the registration of a business name with the state. When you register for your business license you need to do a search to see if any other businesses are registered with that name in Va. If they are, you can't use it. Trademarking it is something totally different, anyone can trademark anything as long as it's not already trademarked and it gets approved. You should check with the county business license office to see what you have to do to register a DBA name. If she's already registered it you could end up having trouble down the line.

I have a friend who had that name for her business before she blew her knee out and had to stop doing cakes, but she was in Richmond. It's not an uncommon name...trademarking it might not even fly if they decide that it isn't unusual and original enough to trademark. I looked into trademarking my business name and decided it wasn't worth it since it's not an unusual enough name.
post #44 of 133
Quote:
Originally Posted by BatterUpCake View Post

Already checked with the Va trademark site and my name is available. I already talked with the Portsmouth lady. She had her LLC and has applied for a registered TM. Unfortunately for her she could not provide a physical address or any info about her livense

The information about her LLC is public record, you should be able to find it with a simple search. According to her web site she is already shipping her products to addresses within VA, so depending on her volume that could become a serious concern (considering the federal trademark establishes a date for prior art) since there is market overlap.
Edited by jason_kraft - 6/15/13 at 8:12pm
post #45 of 133

The changes you've made today are big improvements from what I viewed earlier today. Good JOB! It looked too much like a personal blog than a business site. You're getting there....

 

One change I'd like to see is, increase your page width to decrease the amount of wall paper behind your text area. Are you creating at 100% scale? It looks like you might be designing your site while viewing it in a larger scale.

 

Another thing that could be improved (if your site will let you.....) is your site menu layout. Can you delete the folder symbol next to the text? It makes your site menu look amateurish.

 

The last thing I'd like to see is more contrast with your color choices. Purple is a great color, but I think you've got too much of it. Some people (like myself) are very color sensitive and I over dose on the amount of purple you currently have. I also buy according to how attractive the companies colors and logo are....it influences how long I'll stay somewhere and browse..There's an incredible website for choosing color palates (which I use all the time for cake colors too) http://pinterest.com/source/theperfectpalette.com/  I would suggest you find your color purple and then look for a palate using it that you really like. Keep in mind that there are certain colors that are food friendly and ones that aren't.

 

hth

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