Keep in mind where people will be looking when they open the site and what kind of information they need. Right now the majority of the home page is the picture of the kid eating the cake, and when you click the picture it opens up the same picture in a new window. It's a cute picture, but it is more suited as a much smaller decorative element, perhaps integrated into the title.
The prime real estate on your home page (front row center) should contain obvious links to the other pages on your site, important information about your business (phone number/email/contact form link, where you are located, lead time), pictures of your best cakes, and a brief summary of your products. The menus along the left side are easy to miss, and in my browser (Firefox 21/Windows XP) if I expand them I am not able to scroll down.