Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › Business Slogan
New Posts  All Forums:Forum Nav:

Business Slogan  

post #1 of 32
Thread Starter 

Ok, so I recently started making cakes and other sweets for people as just a side job to make a few extra dollars here and there! I'm working on getting some business cards made and I would like to include a message or slogan. The name of my 'business' is Kakes by Kael. One thing I try to stay true to is offering people great quality at an affordable price. Could anyone help me out with this slogan? Thanks! :)

post #2 of 32
Why do you want to tell people you sell cheap cake? Because when you SAY 'affordable', people THINK 'cheap.' You will end up attracting only those customers who want more for less. Trust me, you won't always want that kind of client and it will be twice as hard to raise prices later. Also keep in mind that what you consider affordable may still be too high in other people's estimation and you willl be setting yourself up for those who will try to get your price down even further.

Just call yourself 'Custom Cakes by Kael'. Then add your name, phone number and website or facebook address. Do you really need a slogan?

If I am ever on life support, unplug me...

Then plug me back in.  See if that works!

If I am ever on life support, unplug me...

Then plug me back in.  See if that works!

post #3 of 32
What is your competitive advantage? That is, what does your business provide that your competitors can't match?
post #4 of 32
I agree, a slogan isn't really necessary. Saying your affordable is vague because you will attract ppl who want cheap prices and people who are willing to pay more will wonder why your more "affordable" over other places. It's possible they make think you cut corners to make your prices more affordable. Also like carmijok said it will be hard to change your pricing later.
post #5 of 32
Thread Starter 

Thank you all for your input and opinions!! I decided to go with Custom cakes and sweets for any occasion!

post #6 of 32
Quote:
Originally Posted by kakesbykael View Post

Thank you all for your input and opinions!! I decided to go with Custom cakes and sweets for any occasion!
That sounds pretty generic...you may just want to skip the slogan altogether and focus on your company name for branding unless you can come up with something that will really stand out. Definitely don't play up your "affordable prices".

You may also want to look at the spelling of your company name, since you will likely get a lot of people spelling it incorrectly.
post #7 of 32
Yeah I really dislike alliterative spellings, especially using k for "kakes."
post #8 of 32
Quote:
Originally Posted by AnnieCahill View Post

Yeah I really dislike alliterative spellings, especially using k for "kakes."
Oh yeah. Really hate that, especially when it is for "children's educational daycare" "kids Korner" with the backwards "k"....goes right through me.
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
post #9 of 32

I guess I have a "slogan". On my front window to the kitchen and the back of my car, underneath "The Sugar Lab" it says "extraordinary confectionary concoctions". My logo creator came up with it. Its a way for me to say "hey I'm a bakery' without directly saying it. I do notice that some people don't know what confectionary means (including my brother) but most people get it. I don't think it's necessary unless your business name doesn't specifically say what you are. 

Birthday Cakes
(6 photos)
  
Birthday Cakes
(6 photos)
  
post #10 of 32
Thread Starter 
I chose Kakes by Kael because it sounds right. It's what I chose and everyone likes it. Last time I checked this wasn't yours so I can appreciate your opinion, but it will remain Kakes by Kael.
post #11 of 32

No need to get your panties in a ruffle.  If you're happy with your business name then fine.  Alliterative spellings can be difficult and in my opinion, more characteristic of a hobby baker's home "business" than a professional one.  Best of luck to you with your new business.

post #12 of 32
Thread Starter 
It is in fact a hobby "business" for me. Not getting my panties in a ruffle, because I'm a man and I don't wear panties. Just telling it like it is and how it will be. Thanks. icon_smile.gif
post #13 of 32
I actually like alliterative spelling, I think it is a fun way of spelling and would really appeal to mothers with small kids. But each to their own I suppose...
post #14 of 32
Quote:
Originally Posted by cakealicious7 View Post

I actually like alliterative spelling, I think it is a fun way of spelling and would really appeal to mothers with small kids. But each to their own I suppose...
Lmao, on that rationalization . As a mother of small kids and larger ones who were once small, I can tell you with the utmost confidence that I do not bring my kids places where they set a poor example, whether it be incorrect spelling and grammar or topless women or gambling. I teach my children everywhere we go.
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
post #15 of 32
Quote:
Originally Posted by kakesbykael View Post

It is in fact a hobby "business" for me. Not getting my panties in a ruffle, because I'm a man and I don't wear panties. Just telling it like it is and how it will be. Thanks. icon_smile.gif
That is a broad generalization saying men don't wear panties icon_wink.gif
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Cake Decorating Business
This thread is locked  
Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › Business Slogan