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I run a custom cake and dessert catering business and I am looking to expand. I love reading the forums, everybody here has such good advice, so I thought I might ask you guys. I have been doing this for a little while and have a few restaurants that I supply to, as well as retail sales and a few weddings. I would like to expand into doing more catering gigs and was wondering if anybody had suggestions for how to do that.

Should I contact venues? event planners? other catering companies? I rent space, so a shop is not really an option, although hopefully it will be in the next year or so, and advertising in papers is so expensive. Participating in a wedding/bridal show is just scary to me, but I could possibly try it.....

Suggestions?