Princess cake pops!
Cake Central Top Picks
My first guess is that it is a candy mold. If not then forming first the cake ball, the forming the top. After chilling them, glue the top & bottom together with chocolate. After they dry, cover with chocolate.
By the way, the torso looks like you could first form a square, squeezing in a bit to form the waist, then the top portion as if forming a heart, Just totally guessing.
I'm going to check that out, thank you Smckinny