I slaved for years on bloody cakes - as Roland says....... pre-machinery! Yep, no cutters, stencils, moulds, commercial fondant, coloured fondant, air brushes, Agbays or any other of the numerous 'aids' we all have stocked our cupboards with. Cake decorating WAS an art then, only done by those that truly had the passion. Because you needed it to SURVIVE! We were NEVER truly compensated for the amount of hours that went into a cake - we HAD to be creative - we didn't have the internet for 'inspiration' - you HAD to buy books - and there were not that many of those either!
Fast forward 30 years and I am faced with every man and his dog, oh and probably the dog's bloody fleas being able to knock out cakes. Its as easy as buying ready made cakes, buying ready made & even coloured fondant, rolling it out - sticking it on and adorning it with some punched out decos - heck if you want to go upmarket you just buy some commercially made flowers or some pre-made decos from Ebay/Etsy - cheap enough! Slap on a few bucks to make your husband think he is re-couping some of the money you have spent on stuff to 'make' the cake and hey ....... you are in BUSINESS!!
The only thing I have over these decoraters that are prepared to work for chicken-feed is that I can do BETTER - I can create something without a 'tutorial', because I have figured out how to look at something and deconstruct it in my head - I don't need a tutorial for EVERY flower, if I can get a real one, I can figure out how to make it .... by trial and error - if somebody bring me a picture of their childs favourite toy, I can make it .... without a mould
I'm not writing all this to try and boost my own ego ...... its to try and tell you that it ISN"T about the price!! it is about offering something that not everybody else can do or wants to do!...... THAT is what makes you able to charge that little bit extra.