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Do you sell cakes like Publix's Decadent Desserts? - Page 2

post #16 of 23

I used to do them wholesale. You can get up to $45. per cake but that's it, wholesale. They cost more in ingredients than a decorated cake! A gourmet $40.00 cake can cost you $20.00 in ingredients alone.........not including labor and over head. Than when you sell wholesale they want 5 or 10 in two days turn around time. HA!

 

The only way to make money doing them is to be a factory. You'll need a lot of pans, a lot of space to store everything, a lot of equipment to bake them, buy your ingredients in truck loads, hire someone to deliver them, etc...

 

The only way to really turn a profit on them is to decorate them, so you can get a decorated cake pricing.

post #17 of 23

P.S. It's a lot more profitable to take those same ingredients and make them into mini pastries instead of a whole cake.

post #18 of 23

Had to chime in here. (Long time lurker, et al).  I worked at Publix Grocery in Charleston SC as a decorator apprentice.  I was able to visit all the Publix stores in the greater Charleston Area (about 14, if I remember correctly).  We decorated the decadent cakes in house with pre-made cakes, frosting and fillings.  The variation in how they look results from skill level.  Lots of times the Decorator Apprentice is the one making these to "train" so they can make birthday cakes (typically the biggest seller in the bakery - as in on the weekend we'd have 60-70 cake orders a day, divide that by 3 decorators). 

 

After watching and filling that case for 5 months, I can say there is a market - but 80% of the cake sales were only on the weekend.  People go to church and want something special for dessert that evening, so they stop.  During the week, we'd mostly sell the cupcakes, truffles (pre-made, and decorated in house), and chocolate dipped strawberries (hand dipped strawberries from the produce department, dipped in house-made ganache).  For some reason they didn't sell well on the weekends.

 

I think there is a market for these, but really watch the sales.  Otherwise you'll have a bunch of cakes going bad during the week and an inability to keep them on the shelves during the weekend.  Also, you'll want to market to church groups, other groups that meet on Sunday.  You might even want to do a door-to-door campaign to get the local residents to but them. 

 

Just a few thoughts.... OK, I'll go back to lurking now!~ ;-)

post #19 of 23
JimMitten, are you still here in Charleston?

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #20 of 23
I mainly sell things like this around the holidays like DD said. Products like Jim stated; Chocolate Covered Strawberries, CCPretzels, etc.

I don't have the time or space to premake these working from home, but for me these are about convenience or indulgence-last min gift to take to a party or a craving I get while grocery shopping.

I do offer them year round but mainly sell them decorated.
post #21 of 23
Quote:
Originally Posted by DeliciousDesserts View Post

JimMitten, are you still here in Charleston?


Nope, DeliciousDesserts.  I moved out once I graduated from The Culinary Institute of Charleston back in March 2012.  Now we're living in Michigan.  :-) 

post #22 of 23
Quote:
Originally Posted by JimMitten View Post
 

Had to chime in here. (Long time lurker, et al).  I worked at Publix Grocery in Charleston SC as a decorator apprentice.  I was able to visit all the Publix stores in the greater Charleston Area (about 14, if I remember correctly).  We decorated the decadent cakes in house with pre-made cakes, frosting and fillings.  The variation in how they look results from skill level.  Lots of times the Decorator Apprentice is the one making these to "train" so they can make birthday cakes (typically the biggest seller in the bakery - as in on the weekend we'd have 60-70 cake orders a day, divide that by 3 decorators). 

 

After watching and filling that case for 5 months, I can say there is a market - but 80% of the cake sales were only on the weekend.  People go to church and want something special for dessert that evening, so they stop.  During the week, we'd mostly sell the cupcakes, truffles (pre-made, and decorated in house), and chocolate dipped strawberries (hand dipped strawberries from the produce department, dipped in house-made ganache).  For some reason they didn't sell well on the weekends.

 

I think there is a market for these, but really watch the sales.  Otherwise you'll have a bunch of cakes going bad during the week and an inability to keep them on the shelves during the weekend.  Also, you'll want to market to church groups, other groups that meet on Sunday.  You might even want to do a door-to-door campaign to get the local residents to but them. 

 

Just a few thoughts.... OK, I'll go back to lurking now!~ ;-)


Thank you so much for the detailed and insightful answer.  You are WELCOME to lurk here, anytime!

post #23 of 23
I used to do wholesale dessert cakes which included layer cakes, cheesecakes, poundcakes, brownies, etc. I ended up getting plenty of business from my customer's (restaurants, coffee shops) customers who wanted dessert cakes for holidays, work parties, family dinners, etc. They were from scratch and I had a good variety of flavors. Prices ranged from $30 to $50 for a 9" cake.
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