"I'm so happy my thread received so much action!!! But I do understand everyones point. FB is definitely not my only means of promoting. But I have found that it does bring in some money. I would think if you upload a new design, that you know ppl will love, someone will see it on their timeline and want a similar cake. Not always but it's worth the try."
Yes, this all started with jason_kraft's response, I just wanted to point out, that while fb might not be the best marketing tool in some
peoples eyes, it could be a good starting point. If paired with a good main website and twitter tossed in who knows what could happen.
I don't have a business anymore but I do a lot of research on face book and the Internet because I want to know how other businesses market themselves. I "like" cupcake shops and boutiques to see what they charge, the designs of their web pages, how they got started, what they do to generate more customer sales and so on. The Cupcake Boutique in the UK, Classy Girl Cupcakes here in the US and countless other ones world wide. I guess I'm partial to a few of them because of how they started out and they have a great story. One in particular is a Lawyer with no baking background. Her bakery started because she did cupcakes for her own wedding and by word of mouth she became so popular that she had to open a business just to keep up with the orders,lol. Right now she only works part time as a lawyer. She is very loyal to her customer base and uses fb and twitter as a way to engage them in her business which is thriving because of it. So I study other cupcake businesses to learn from them. You might call it Cupcakology, hey that's a snazzy name (probably taken already)
I want to start off small and cupcakes seems to be the way to go for me at least. I can expand to cutting cakes, custom cakes, muffins, cookies, pops, you name it as my business grows. Kinda like the idea of a tea shop or cafe setting to be honest but how knows. If and when I start my business, I will be using a main website, fb, twitter, and anything else takes to get it off the ground.
I don't know to much about twitter, besides that you can only post like 150 characters at a time, I just use it to rant and curse and fb as a tracking device to keep up with my kids. I just noticed that a lot of these business have links to both social medias on their main webpages and it seems to help.