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post #16 of 48
Quote:
Originally Posted by AZCouture View Post

So I am much more concerned with my ranking on Google and what happens when people get online to search for a cake decorator in my town. People who stick strictly to Face book to find vendors tend to be on the lower end of the budget and rarely ever order. They want to message about a cake, they want to text, they want to order on my wall....nah. Don't ask me how to explain why I think all that is true, it just is from my experience in my area.

 



That is true, I don't think it should be the only business tool, but it could be a good for advertising as a link from your main site, twitter too. And who doesn't want their bakery to pop up in the top 10 searches on Google,lol.

post #17 of 48
Quote:
Originally Posted by AZCouture View Post

Actually Jason, what do you think about what I said? Cause it's true. 99% of people who initiate contact with me on my wall, don't order. Fact. I don't care either, cause it rarely happens, and most contact comes from an email or phone call. (Whether they saw me on FB first is a possibility). I think that my target market however, does some investigating first, as in takes the initiative to track down my business via Google or phone book.
It really depends. If you are a custom shop and do not have a strong offline presence (such as a storefront or regular farmer's market booth) it's very difficult to beat a SEO-optimized professionally designed web site as your face to the world, and the best way to drive relevant traffic to your web site is targeted ads.

FB is great for multicast communications with existing customers and supplementing other customer acquisition strategies, but if FB is all you have you are in for an uphill climb.
post #18 of 48
Quote:
Originally Posted by AZCouture View Post

And I can't for the life of me think of things to Tweet! icon_biggrin.gif
We used Twitter as a replacement for email mailing lists, mostly to announce specials, press coverage, and articles relevant to our target market.
post #19 of 48
Quote:
Originally Posted by enga View Post

 



That is true, I don't think it should be the only business tool, but it could be a good for advertising as a link from your main site, twitter too. And who doesn't want their bakery to pop up in the top 10 searches on Google,lol.

Yep. I am grateful for FB, Twitter and my blog for one major reason. Showing up first (or nearly first) in online searches only. Pretty much. I'm in a very small area though, and don't need to spend $ for advertising. If I were in a bigger city...I'd be singing a different tune for sure.

"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
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"I can do that, because this is my sandbox and I've got the bullsh*% shovel." ~Dianne Sylvan, Author and Lunatic
Birthday Cakes
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Birthday Cakes
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post #20 of 48

I know Jason, but people have to start some where.  Maybe people are uninformed, or they might be working on getting a storefront or just starting a business, shoot, they may not have the money just yet for a well designed site.  You have to remember FB is free.
 

post #21 of 48
Quote:
Originally Posted by AZCouture View Post

Yep. I am grateful for FB, Twitter and my blog for one major reason. Showing up first (or nearly first) in online searches only. Pretty much. I'm in a very small area though, and don't need to spend $ for advertising. If I were in a bigger city...I'd be singing a different tune for sure.


You are so fortunate AZCouture,  I hope to be in your position one day.

post #22 of 48

This cupcake business here in Chicago was launched entirely on Twitter. 

 

http://sproutsocial.com/insights/2012/05/twitter-success-stories-lists/

 

On liking FB pages to get free stuff, I find myself having a hard time paying full price for something that's constantly being given away, eventually you feel like a sucker for paying for something you may not have needed to. 

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post #23 of 48
Quote:
Originally Posted by enga View Post

I know Jason, but people have to start some where.  Maybe people are uninformed, or they might be working on getting a storefront or just starting a business, shoot, they may not have the money just yet for a well designed site.  You have to remember FB is free.
There are several services that provide free web sites as well. Even a mediocre web site with basic SEO is preferable to having only a FB presence. Of course it's not impossible to be successful with no offline presence and only a FB page, it is just unlikely.

Hopefully this thread will result in fewer uninformed people. icon_wink.gif
post #24 of 48
Quote:
Originally Posted by jason_kraft View Post


We used Twitter as a replacement for email mailing lists, mostly to announce specials, press coverage, and articles relevant to our target market.


The only thing I like about twitter is that you can swearicon_lol.gif  Sorry quoting AZCouture

post #25 of 48
Quote:
Originally Posted by jason_kraft View Post


There are several services that provide free web sites as well. Even a mediocre web site with basic SEO is preferable to having only a FB presence. Of course it's not impossible to be successful with no offline presence and only a FB page, it is just unlikely.

Hopefully this thread will result in fewer uninformed people. icon_wink.gif


Maybe

post #26 of 48
Quote:
Originally Posted by enga View Post


The only thing I like about twitter is that you can swearicon_lol.gif  Sorry quoting AZCouture

 

thumbs_up.gif

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post #27 of 48

That's what I am talking about, to heck with full price,lol

post #28 of 48

Well I think we took over the OP thread, so sorry icon_redface.gif

post #29 of 48
Quote:
Originally Posted by kikiandkyle View Post

This cupcake business here in Chicago was launched entirely on Twitter. 

http://sproutsocial.com/insights/2012/05/twitter-success-stories-lists/
Foiled Cupcakes has a very well-done web site, they were just using Twitter to engage their target market before they launched the site (which was a great idea). If you have a specific niche and relevant content you can get a surprising amount of attention throughout the world just by using hashtags.
post #30 of 48

I was an early follower of Foiled, and I have to say that reading all about their strategy over and over again eventually left me feeling like I had been used, as I'm sure many did. I love their story, I just wish it didn't leave such a bad taste in my mouth! 

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