We have all been through it. A potential customer sends us a photo of a cake they want, we take the time to price it, send them the estimate and they return saying "I can't pay that much." I want to create an introduction letter to send to anyone who inquires about a cake to somewhat educate them on the time, money, materials, ingredients, etc that goes into making their custom cake. Sort of a custom cake vs. store bought comparison. I want them to know before I take the time to price their cake that it will cost more than what they can purchase at Kroger, Meijer, Wal-Mart, etc.
My problem is that right now I am quite bitter, and I don't know how to go about writing such a letter in a tactful manner. Does anyone use something similar with their customers, or, can you all help me brainstorm important points that I might outline in the letter?