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Starting a new business

post #1 of 7
Thread Starter 
Hi just fairly recently started a cupcake business, I'm experienced pastry chef and baker but after having a baby I realised that I wanted to work for myself.
Does anyone have any advice on how to get myself noticed? There are so many people out there that make good cakes, how do we get in the competition?

Thanks in advance
post #2 of 7
Thread Starter 
Website www.dappercakes.co.uk is our website FYI
post #3 of 7
If you don't have a business plan, write one. The business plan will help you figure out what to sell, who to sell it to, how to price it, how to reach your target market, and why customers should buy from you instead of the competition.

More info on business plans: http://www.bplans.com/
post #4 of 7
Quote:
Originally Posted by jason_kraft View Post

If you don't have a business plan, write one. 

 

This!  It seriously helps you ask and answer all the very important questions.

 

Your marketing strategy will depend on your target.  

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
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www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #5 of 7
Quote:
Originally Posted by lauramulli View Post

Thanks for the reply Jason, yes we do have a business plan. We have been sticking to it fairly rigidly. Do you have a cake business?
I founded a successful special order cake business in 2008 and sold it in 2011.

What are your competitive advantages, who is your target market, and what advertising strategy are you using to reach them?
post #6 of 7
Quote:
Originally Posted by lauramulli View Post

Thank you for your response, I have just had a quick look at your website and its very professional and you have amazing cakes. Do you mind me asking how you started?
Thanks!

We started doing the research for the business (my wife and I were co-founders) when my wife decided to change careers from teaching kids with autism, she went to culinary school and got a baking & pastry certificate. I was working toward an MBA at this time so I handled the business side, writing the plan and locating a commercial kitchen.

We identified allergy-friendly cakes and other pastries as an underserved niche, so that's the direction we went in. I have allergies to nuts and eggs myself, so my wife already had several years experience in this area, and we combined that experience with her culinary school background to come up with recipes that were free of nuts, dairy, eggs, gluten, and/or soy while still maintaining an excellent taste and texture profile.

Since we had a clear target market, we started out using Google AdWords and met with local support groups for food allergies and Celiac disease. We also participated in events and worked with magazines and web sites that specifically target people with food allergies. We only needed to use AdWords for a couple months -- demand was higher than anticipated so we ended up raising prices several times, and we were still consistently booked at least 2-3 weeks in advance.

Hope this helps!
post #7 of 7
Quote:
Originally Posted by jason_kraft View Post

If you don't have a business plan, write one. The business plan will help you figure out what to sell, who to sell it to, how to price it, how to reach your target market, and why customers should buy from you instead of the competition.

More info on business plans: http://www.bplans.com/


LOL Jason...do you have a macro for this or do you re-type it every time?  Can you still even make a macro?   I don't know you from Adam,  but I can just see you rolling your eyes every time someone posts a question like this.  It makes me giggle...  Kinda like me when someone says "price this cake"...

 

But I do love that you enjoy sharing your knowledge. And can't help but wonder if you work for bplans?  And if you do, you should get a raise for plugging the product.  hee hee

 

Please know that I am saying this all in jest, not to be snarky.  I have been on here a lot lately and definitely see some themes emerging!

Aah, cake. . .the 5th food group!!
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Aah, cake. . .the 5th food group!!
Reply
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