This reminds me of a link a friend of mine posted about making pudding with almond milk yesterday. The blogger says she uses almond milk because regular milk is just full of junk, then proceeds to use a Jello fat free instant pudding mix and brownie that she says she left wrapped in plastic wrap for several days. Hello?!
And I think there's a difference between 'processed' as in sugar and flour that have been processed, and processed food that has been filled with chemicals to enhance the shelf life, reduce calories, make it instant, etc etc. I used to live in Europe and when I moved here I was shocked at what is still allowed in food here.